Attentive

Today marks the beginning of the next evolution of our AI marketing platform, as our team has been dedicated to developing next-generation solutions over the past 18 months. We're excited to introduce you to two new AI products: AI Journeys and AI Pro. These innovations help brands send hyper-personalized and two-way messages that drive maximum performance, by optimizing the audience, content, timing, and destination of each message. Now, businesses can create shopping experiences like never before. Our products have exceeded expectations, delivering incredible results for brands like Reebok, Brooks Brothers, and Forever 21. Hear more from our CEO below and join our waitlist to learn more: https://bit.ly/3TI17GQ

Is RCS the future of business messaging? We think so. But are marketers ready? SMS has dominated mobile messaging for decades. But as consumer expectations shift toward richer, more interactive experiences, RCS Business Messaging is stepping up. So, what’s the real difference? ✅ SMS: near-universal reach, extraordinary open rates, 160 characters  🚀 RCS: richer media, more interaction, enhanced trust and security 📊 And according to our latest data, 90% of consumers are more likely to make a purchase when interacting with a brand using at least one RCS feature. The opportunity? A hybrid approach that drives reach and engagement. Our take: Marketers who master both will create the mobile experiences consumers expect. What are you most excited about? Let us know in the comments 👇

🚨 New Integration Alert: Attentive 🤝 Bikky 🚨 We’re excited to team up with Bikky, a customer data platform built for multi-unit restaurants, to help restaurants and hospitality brands (like City Barbeque) streamline the guest experience through smarter, more personalized marketing. This integration allows restaurants to: ✅ Sync dynamic customer segments from Bikky directly into Attentive ✅ Leverage real-time guest data to tailor SMS and email journeys ✅ Create targeted, lifecycle-based campaigns—from first-timers to VIPs ✅ Achieve a unified view of customer behavior across channels Whether you're re-engaging inactive guests, or promoting your next LTO to high-frequency customers, this partnership helps restaurant marketers deliver the right message, to the right diner, at the right time. Interested in learning more? Reach out to your Customer Success Manager today!

📍 LDN: Join us this week at Vervaunt's Pulse eCommerce Summit! Our very own Sam Hubbard will be on hand along with our friends at Jaded London to discuss how Jaded taps into our segmentation and personalization tools to reach their customers. Learn more below ⬇️

How do brands like Supergoop! cut through the noise with mobile marketing? They get personal—with the help of Attentive. In a new feature from Marketing Brew, Kim Nguyen, Senior Director of DTC & CRM at Supergoop!, shares how the brand is building one of the most thoughtful and engaging SMS programs in the game. From conversational copy to smart segmentation and coordinated cross-channel messaging, Supergoop! has seen: 📈 167% YoY subscriber growth 💬 29x ROI from SMS 🔁 11.5% conversion rate on one-time texts We’re proud to partner with brands like Supergoop! to power the future of mobile messaging strategies that don’t just drive revenue—but work to deepen customer relationships, too. Thanks for being on this journey with us, Kim! Read the full story: https://bit.ly/4cpUBwa

ICYMI: We hit the slopes with some of our incredible Agency Partners for our inaugural Attentive Agency Retreat in Aspen last month 🎿 We're so glad we had the opportunity to bring together some of the brightest minds in eCommerce and lifecycle marketing to share our vision for the future of mobile messaging (and Attentive) with our Agency Partners. Just a few highlights: 🛣️  A deep dive into Attentive's roadmap, including RCS Business Messaging 🎤 The 'Ladies in Tech Panel' feat. Jessica Grossman, M.A., Alex Bauer (Neill), Carlene Galaviz, and Amy Tavarez, moderated by Candice Sparks 📩  Kurt Diver giving the rundown on all things Attentive Email 🛍️  Brian Peters breaking down the Shopify x Attentive partnership ⛷️ Some pretty incredible pow on the slopes If you're an Agency Partner looking to integrate more within the Attentive ecosystem, or you'd like a closer look at how to partner with us, drop us a line at partnerships@attentive.com 👋

You built the flows. You shipped the campaign. You A/B tested the CTA. And yet...they still won't text you back. We’ve all been there. But with the right tools—AI-powered insights, smart sign-up units, and data-backed Journeys—you don’t have to deal with so much guesswork. Attentive helps you reach your customers, and drive real results. Let’s make “unsubscribe me” a little less common in Q2, shall we: https://lnkd.in/emNK3F-R

Today we’re passing the mic 🎤 to Summer Daoud, our VP of Product Marketing here at Attentive. 👋 Hi! I’m Summer, and I lead Product Marketing at Attentive. I also just got back home to Austin from Shoptalk, where the message from the industry was loud and clear: personalization isn’t a “nice to have”—it’s the growth strategy powering the future. The brands winning right now? They’re using AI, first-party data, and real-time behavior to create marketing that feels less like a campaign... and more like a conversation. A few big things stood out to me: 📈 Gap is balancing price and product, powered by data—and seeing real results 💥 SharkNinja is iterating with users at the center—and turning insights into viral hits 🔗 Marketers are moving on from the funnel (RIP). It's all about nonlinear journeys, predictive models, and smarter segmentation. 📲 And RCS? It’s about to level-up the customer experience. Think: video, carousels, and in-message checkout. No code-switching between channels required. At Attentive, we’re helping brands scale personalization with the tools to make it feel human, not robotic—and to do it fast. Let’s just say the future of marketing isn’t automated. It’s personal. And it’s here. Have any questions for Summer Daoud about the products we’re building at Attentive? Drop ‘em below!

What do the New York Jets, Anaheim Ducks, Pacers Sports & Entertainment, Los Angeles Kings, and Milwaukee Bucks Inc. have in common? They're all proving SMS isn’t just for retail. Sports teams are getting seriously smart about fan engagement—and SMS is their MVP. From in-game activations to merch drops, our latest blog breaks down how 8 pro teams are using Attentive to: → Drive 6- and even 7-figure revenue through personalized Journeys → Grow lists by thousands through real-time game day interactions (remember the corgi race?) → Launch limited-edition collabs → Turn stadium screens into SMS opt-in moments → Deliver loyalty-driven experiences See what’s working in the big leagues: https://lnkd.in/ehB_68X4

We sat down with Attentive's Chief Business Officer, Karine Terzibachi to chat about everything from RCS to running as she steps into her new role after four years leading Business Operations. She had some incredible things to say about our business, our people, and our vision for the future 🔮 that we're excited to share with you. Have a question for Karine? Drop it below ⬇️