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Great marketing doesn’t happen in silos. When media, creative, and sales work in harmony, the results speak for themselves. During our Media Buying #BISummit hosted by Mediahub Worldwide in Boston, Ocean Spray Cranberries’ Melanie DiBiasio shared how aligning these disciplines has become essential for building a stronger, more cohesive brand. She broke down how collaboration across teams fuels smarter media decisions, sharper storytelling, and better business outcomes. With Attain’s Jackie Carroll moderating, the conversation spotlighted the value of internal harmony in driving external impact. 📢 We would love to see you at one of our upcoming events, click here to check out the schedule: https://bit.ly/3ZHAGSc