Apptegy

Principals serve as essential conduits between what happens in classrooms and strategic messaging at the district level. Join us next week (4/24) for a webinar exploring the valuable role school leaders play in crafting exceptional everyday experiences for students and their families. Apptegy's Jamie Ronck (herself a former middle school principal!) will be joined by William D. Parker, host of the Principal Matters podcast. This is one conversation you won't want to miss!

Lifelong learning isn't just for students! The most effective school leaders are constantly seeking new skills and expanding their capabilities. We're excited to share some of our top book recommendations on leadership and communication. These are excellent for personal growth and team book discussions alike. Happy reading!

Among the many hats principals wear in your school community, "marketer" might not be the first role you associate with campus leadership. However, principals are your community's trusted champions who best understand the strengths and culture of your district. Join Principal Matters podcast host William D. Parker and Apptegy's Jamie Ronck on April 24th for a webinar exploring the valuable role school leaders play in crafting exceptional everyday experiences for students and their families.

That's a wrap on Season 3 of the SchoolCEO Podcast! We've taken you behind the scenes of effective school marketing—from building a powerful brand and creating memorable digital experiences to navigating crisis communications and everything in between. Our season finale connects all these essential pieces into a cohesive strategy. With each episode, we've aimed to provide you with actionable steps to transform how your community perceives and engages with your schools. Thanks for listening!

Traveling to Seattle for Consortium for School Networking (CoSN)'s Annual Conference? We'll see you there! If it's your first time in the Emerald City, check out the Apptegy Guide to Seattle to discover great things to see, do, and eat while in town. And don't forget to come say hi! #CoSN2025

Join us tomorrow for a discussion forum for school technology leaders, where we'll explore priorities and success stories across the important work that you do. There will also be a sneak peak of new SchoolCEO research on effective digital communication and collaboration across district teams! Sign up here:

SchoolCEO Magazine, published by Apptegy, is well known for conducting original research about school communication, marketing, and recruitment. Senior Manager of Media & Research, Brittany Edwardes Keil, shares six valuable insights that our research team has uncovered in the past half decade. These findings—from how teachers can (and already do!) serve as brand ambassadors to how parents prefer to receive parent-teacher communication—have completely changed the way we think about school communication.

In every school community, there are three key groups that interact with your schools: advocates, detractors, and neutrals. Advocates enthusiastically support the school, detractors vocally criticize it, and neutrals—the largest group—stay quiet about how they feel. In the latest episode of SchoolCEO Podcast, we dive deep into each of these groups and how you can best convert your neutrals through the power of "manufactured and meaningful moments."

Join us on Friday, March 28th at 1 pm CT for an exclusive discussion designed specifically for CTOs and technology leaders in K-12 districts! 👩💻 💡 👨💻 We'll present cutting-edge SchoolCEO research on the CTO’s role in school communication and provide a collaborative forum for technology decision-makers to discuss how they are approaching the challenge of school communication in a digital age. This is your opportunity to: —Learn new SchoolCEO research findings on the role of the CTO —Share your own challenges and successes working in K12 technology —Directly influence upcoming SchoolCEO thought leadership Limited spots are available to ensure meaningful discussion and networking opportunities. Registration includes access to SchoolCEO research presentation materials. Reserve your place now to join the conversation!

This Women’s History Month, we remember Daisy Lee Gatson Bates for her contributions to civil rights and education. Bates served as a confidant and mentor to the Little Rock Nine, standing steadfastly by their side as the nine Black students integrated Little Rock Central High School National Historic Site. Her home, a meeting place for the students, was the subject of attacks and threats in retaliation for her vocal advocacy and protection for the Nine. She reflected on this chapter of her life in her best-selling memoir The Long Shadow of Little Rock. From her career in journalism to her work in economic development, Daisy Bates left a lasting legacy in Arkansas. As such, she recently became the fourteenth woman and third Black woman to be honored with a statue in the National Statuary Hall Collection in the U.S. Capitol Building. #WomensHistoryMonth #LittleRock #LittleRockNine