Amperity

Last week we introduced the new Amperity Demo Center — your fast track to understanding how AI is powering next-gen customer experiences. Start with a quick 3-minute demo of AmpAI, hosted by Amperity’s own Joyce Gordon, to see how brands can: ✨ Build precise audiences in real time 📈 Activate across paid and owned channels in minutes 🔍 Unlock clear measurement with full-funnel transparency AmpAI brings the power of AI to the data you already own — helping you move from insight to action faster than ever before. Check out the demo center now and explore how Amperity is redefining the future of customer data. Watch the AmpAI demo now! https://lnkd.in/gqeT7KjS

🌎 This Earth Day, small steps lead to big impact. Whether you’re a business leader or a conscious consumer, here are a few simple ways to reduce your carbon footprint: 🌱 Buy less, buy better - choose quality, sustainable goods 🚲 Walk, bike, or take transit when you can ⚡ Unplug devices and switch to energy-efficient lighting 🥕  Eat more plant-based meals ♻️ Recycle right (Check local guidelines) 🌳 Support reforestation efforts 🛒 Choose to support sustainable brands 🧠 Get informed. Knowledge is power At Amperity, we believe better data leads to smarter decisions—not just for business, but for the planet. 🌱 #EarthDay #Sustainability #DataForGood #ClimateAction

Digital advertising is moving fast—and the old playbook isn’t cutting it anymore. Third-party cookies? On their way out. Traditional onboarders? Too slow. Measuring real impact? Still a challenge. But it doesn’t have to be that way. We've put together a guide to help you modernize your media strategy with first-party data, faster workflows, and real-time insights. It’s packed with practical ways to: ✔️ Cut data lag by 90%+ with same-day audience onboarding ✔️ Tie campaigns to actual sales, online and offline ✔️ See performance in real time with clear, centralized dashboards If you’re ready to make your media dollars work harder, this one’s for you. Download the guide: https://lnkd.in/e_DFCqbt

Introducing the Amperity Demo Center – your new destination to explore how enterprise brands turn customer data into real business results. Whether you're looking to unify fragmented data, power AI-driven personalization, or drive more efficient marketing, our on-demand demos show you exactly how it's done. Explore demos like: 🔷 Customer Data Cloud: Discover how Amperity creates unified customer views that will transform your business. 🔷 AmpAI: Find out how AmpAI can help make your business more productive. 🔷 Media Measurement Tools: Level up your ad campaigns with Amperity’s omnichannel measurement capabilities. 🔷 Paid Media: Use the data you already own instead of paying for third-party audiences and watch your ROAS soar. Start exploring today! https://lnkd.in/gS57KPa3

📣 Calling all marketers! We’re hiring at Amperity — and the team is growing fast. If you’re into building big things with smart, kind people at a values-driven company, check out our open roles: 🎨 Brand Designer - https://lnkd.in/gQnkziFn 🎤 Senior Events Manager - https://lnkd.in/gXuDXkqJ 📍 Senior Field Marketing Manager - https://lnkd.in/gmZxiA7x 🧠 Senior Manager, Content Strategy - https://lnkd.in/gCRtNFH7 🚀 VP, Product Marketing - https://lnkd.in/g6rwKJpF We work at the intersection of AI and customer data, and we’re always looking for people who love to roll up their sleeves and make an impact. See all of our open roles at https://lnkd.in/ej4fp5xf!

📊 Your customer data is trying to tell you something. Are you ready to listen? The Amperity Customer Data Cloud helps enterprises unlock the full value of their first-party data. From identity resolution to activation, analytics to AI, Amperity makes your customer data work smarter, not harder. In just a few minutes, see how leading brands use Amperity to: ✅ Unify millions of customer records with patented identity resolution ✅ Deliver 360-degree profiles to any team or tool — in real time ✅ Drive measurable impact across marketing, CX, analytics, and AI 🎥 Watch the demo and see the Customer Data Cloud in action. 👉 https://lnkd.in/g6dC9j5w

🚨Most customer data investments fail to deliver ROI🚨 Here’s the uncomfortable truth: it’s not because of the tech. It’s because marketing and IT aren’t solving the problem together. In a recent webinar, Forrester’s Joseph Stanhope put it bluntly: “You can’t have a technology conversation without also discussing the data.” ✅ Jeanne Jones from BECU shared how they tackled siloed data—turning chaos into clarity with a 360° member view ✅ Ranajay Nandy from Citizen Watch walked through how they combined agile teams and clear governance to drive adoption and trust ✅ And across the board, everyone agreed: use cases first. Always. Want the blueprint for turning customer data into measurable business value? Check out the recap blog from "The New Customer Data Imperative: Turning Foundations into Value." Great insights from the panelists that you won't want to miss --> https://lnkd.in/gxgvfQiP

Stop Guessing, Start Measuring: Transform Your Paid Media Impact 🎱 Join Amperity and The Trade Desk on April 15 at 10am PT to learn how to close the attribution gap and drive smarter media decisions. Register now! https://lnkd.in/gQcdmZjd During the 'deminar' we'll showcase how UID 2.0 and Raw Events Data Stream (REDS) integration is delivering unprecedented visibility across channels. You'll also learn: ⚡ Why person-level attribution creates measurable competitive advantage ⚡ Real-world success stories from brands seeing transformative results ⚡ The technical framework connecting impressions to conversions ⚡ Future-proof measurement strategies to implement immediately

Last night's Data on the Vine event brought together the brightest minds in data analytics, with our valued partners at Slalom and Databricks creating an unforgettable evening of insights and collaboration. A special thank you to Dhrumil Patel, Manager, Operations Insights at Chipotle Mexican Grill, for sharing his expertise on leveraging customer data to drive operational excellence. His practical wisdom on transforming data into actionable strategies resonated deeply with all attendees. We're grateful to everyone who joined us for an evening of rich discussions, innovative thinking, and meaningful connections.

An Industry Reality Check on Composable CDPs We consistently hear this across the industry, and David Chan from Deloitte Digital articulates it perfectly: "80% of the effort sits upstream from the Composable CDP vendors like Hightouch and GrowthLoop: The data collection and capture, the ETL/ELT, the data model design, the identity resolution, the curation of the Customer 360, the data governance, the security, infrastructure, etc… If those things are not in place as a core foundation, a Composable CDP vendor is only going to act as a transparent window pane into a very messy data situation." The activation layer is valuable, but without the proper data foundation beneath it, are brands really maximizing their customer data potential? Check out the full post at https://lnkd.in/ghry4AfX