adQuadrant

Olivia Meyers brings clarity, structure, and focus to her work at adQuadrant. As a Senior Media Strategist, she consistently delivers high-quality insights that help move both strategy and execution forward. She simplifies complex information and transforms data into actionable steps. Her peers recognize her as highly organized and consistently ahead of the curve. Her work is always complete, thoughtful, and accurate. Whether she is solving a problem or supporting a teammate, Olivia sets a strong example of what dependable and impactful work looks like. As March’s Limitless Award recipient, Olivia has chosen Best Friends Animal Society to receive a donation on her behalf. She chose this organization for their work in saving homeless pets and supporting no-kill shelters, a mission she’s proud to support. We’re proud to highlight Olivia for the way she approaches her work and supports the team around her.

TikTok Shop is revolutionizing ecommerce, offering brands unprecedented opportunities for growth. In adQuadrant's latest article, Senior Media Strategist, Jacob G., presents a comprehensive six-month roadmap designed to help brands effectively scale their TikTok Shop. Key insights from the article include: Operational Optimization: Strategies to enhance your storefront and streamline operations for improved performance. Advertising Strategies: Guidance on selecting and implementing ad formats that align with your campaign goals and resonate with your target audience. Affiliate Network Expansion: Techniques to build and manage a robust affiliate network that consistently drives sales. Profitability Metrics: Methods to monitor key performance indicators, ensuring sustainable and profitable growth. This article serves as a strategic guide for brands aiming to transform their TikTok Shop into a significant revenue channel. Read the full article to access the roadmap that turns TikTok Shop into a scalable, profitable channel. https://lnkd.in/gVpChJe2

We began working with an outdoor furniture brand in 2023 with a fixed budget. Even as performance improved, spending remained capped and any additional funds were directed elsewhere in the business. Despite the limits, the results became hard to ignore: ✅ Gross sales up 119% year over year ✅ DTC sales up 154% year over year ✅ DTC ROAS up 174% year over year That level of growth has earned us the opportunity to support a new part of the business. It also led to a shift in strategy, moving budget from trade shows back into digital where returns are more measurable. For the first time, we have the flexibility to expand on what’s working. We can now scale with greater precision and double down on what’s delivering the strongest returns. #ecommerce #advertising

What if you could predict exactly when your customers are ready to make a purchase? In our latest article Increasing Engagement with Behavioral, Transactional, and Predictive Data in Lifecycle Marketing, Lindsey Bertolacci, a Lifecycle Marketing & Retention Strategist at adQuadrant, explores how brands can use data to engage their customers at the right moment and increase lifetime value. We explore how leveraging key data insights can improve your email and SMS marketing, optimize customer journeys, and create personalized experiences that strengthen relationships and drive better results. Learn how to use these strategies to increase retention, boost conversions, and ultimately fuel business growth. Read the full article now to discover how you can elevate your lifecycle marketing strategy. #email #sms #lifecyclemarketing https://lnkd.in/g6sfJ82U

Customer acquisition costs are rising fast for ecommerce brands. Success now depends on creative that captures attention and drives measurable results. Join us live on Wednesday, May 7th, 2025 at 11:00AM PT and learn how we help DTC brands lower CAC and increase revenue with data-backed creative built to maximize impact. We will walk through the exact process we use to produce standout content across Meta, Google, TikTok, and more. You will see how we test and refine creative to improve return on ad spend and how we scale proven winners to maintain strong momentum. Jeremy Fenderson and Ryan Ruiz will share real tactics that work right now, including the proven strategy we use with our top clients. Do not miss this opportunity to learn what is driving results today and apply it before your competitors. #linkedinlive #ecommerce #advertising

Most DTC brands know Google Ads are critical for growth. But without the right strategy, costs rise and results stall. That was the challenge for Redbarn Pet Products, a strong brand in the pet food space that needed to scale while controlling rising CPCs and improving DTC performance. To solve this, we optimized their Google Ads approach by: ✔ Restructuring campaigns for greater efficiency ✔ Shifting bidding strategies to maximize conversion value ✔ Implementing CPC caps to control costs on non-branded keywords The results in just four months: ✔ 154% increase in in-platform Google Ads revenue year-over-year ✔ 52% increase in Shopify revenue year-over-year ✔ 40% improvement in Google Ads conversion rates This is what happens when brands shift from simply spending more to spending smarter. https://lnkd.in/geE5Xbzb #googleads #ecommerce #advertising

TikTok Shop is quickly becoming a major growth channel, but only for brands that know how to use it effectively. The brands that succeed are not just running ads and hoping for conversions. They are taking a structured approach that combines creator partnerships, smart paid strategies, and a deep understanding of the platform’s unique buying behavior. On March 19, Jacob Corsaro from adQuadrant will be sharing what is actually working on TikTok Shop at ShipBob’s Ecommerce Unpacked event. He will cover the key strategies brands are using to drive sustainable revenue, where brands are missing opportunities and how to fix it, and how TikTok Shop fits into a larger ecommerce strategy. The event will also cover logistics, market expansion, and how brands can scale new sales channels without adding complexity. If your brand is looking to make TikTok Shop a serious revenue driver, do not miss this session. Register now: https://hubs.la/Q035mG2s0 #tiktokshop #shipbob #ecommerce

Most brands know social commerce is a massive opportunity in 2025. Few have a strategy to make it work. After breaking down the core pillars of social commerce in The Ultimate Guide to Social Commerce Growth, one thing is clear. Brands that succeed are not treating it like traditional ecommerce. They are building creator-powered acquisition models instead of relying solely on paid ads, leveraging UGC and community trust to drive conversions, and optimizing operations and fulfillment to scale without friction. This is exactly what we explored with our industry partners in the ebook, featuring insights from adQuadrant, Aspire, ShipBob, Social Snowball, Refunnel, Growave, and Triple Whale. If your strategy still looks like it did a year ago, now is the time to rethink how you engage, sell, and scale. See how leading brands are driving social commerce growth and put these strategies into action. https://lnkd.in/g66ymuqN #socialcommerce #tiktokshop #ecommerce

What is the biggest opportunity Amazon sellers are still overlooking? TikTok Shop. On March 24-25, adQuadrant will be at MDS Inspire 2025 at Caesars Palace, Las Vegas, speaking with brands about how to expand beyond Amazon and make TikTok Shop a profitable sales channel. At the event: Jeremy Fenderson, Senior Director of Strategy, will be at our booth, helping brands understand how to use TikTok Shop to scale. Jacob Corsaro and Arjun Jolly will also be at the event, meeting with brands and discussing strategies for long-term ecommerce growth. For brands already selling on Amazon, TikTok Shop presents a massive opportunity to increase reach, drive conversions, and build a stronger DTC presence. If you want to explore what is working now, come find us at MDS Inspire. #amazon #ecommerce #advertising #tiktokshop

Email marketing is one of the most overlooked ways to lower Customer Acquisition Costs. Many brands focus on paid acquisition but miss the opportunity to turn email into a high-converting, cost-efficient channel that nurtures leads and increases retention. When done right, advanced email strategies can: ✔ Optimize emails for higher conversions ✔ Use segmentation and automation to move subscribers through the funnel ✔ Turn engaged customers into loyal advocates with data-driven insights In "Advanced Tactics to Reduce CAC in Email Marketing," Eliza Marie Spencer, Lead Lifecycle Marketing Strategist at adQuadrant, shares expert insights on how brands can refine their approach and drive long-term growth. Read the full article to learn how expert-driven email strategies can boost acquisition and retention. https://lnkd.in/gwSZWYVG #email #lifecycle #cac