Acorn

Acorn isn’t going anywhere—we’re just moving to a new home! 👋 Acorn has always been a solution within New Engen, and now our branding reflects that. Same team, same expertise—now part of New Engen’s full suite of digital marketing solutions. What’s changing? Just where you’ll find us. You’ll still get the latest insights, trends, and industry news—just from New Engen. To keep up with Acorn (and even more digital marketing insights), follow New Engen 👉 https://hubs.la/Q03cKWpl0 Hit "Follow" today so you don’t miss a thing! #InfluencerMarketing #CreatorMarketing #DigitalGrowth #AcornCreatorSuite #NewEngen

📢 Final call—TOMORROW is Webinar #2! Late summer moves FAST, and so do consumer behaviors. From Pride Month celebrations to back-to-school prep, brands that adapt will win. Join us TOMORROW to learn: ✅ How to stay relevant during Pride Month & summer travel ✅ Strategies for back-to-school shopping & road trip trends ✅ The power of content repurposing & platform-specific strategies 📅 Thursday, March 6 | 1:00 PM ET 🔗 Register here: https://hubs.la/Q039vzZT0 #CPGMarketing #SocialTrends #Webinar

🚨 CPG brands—one week to go! 🚨 Summer shopping season is heating up, and consumers are already turning to social for inspiration. Will your brand be part of the conversation? Join us for a FREE 2-part webinar series where we’ll cover: ✅ The biggest social media trends shaping 2025 ✅ How to turn engagement into sales ✅ Social-first strategies that drive results 📅 Feb 25 & March 6 | 1:00 PM ET Don’t miss out—secure your spot now! 🔗 Register here: https://hubs.la/Q036tjnk0 #CPGMarketing #SocialTrends #Webinar

CPG brands, this is for you! 🚨 From graduation and Pride Month to summer travel and back-to-school, consumers are turning to social for inspiration. And the brands that show up the right way will win. Join us for a FREE 2-part webinar series breaking down: ✅ The biggest social media trends ✅ How to turn engagement into sales ✅ Social-first strategies that drive results 📅 Feb 25 & March 6 | 1:00 PM ET 🔗 Register now: https://hubs.la/Q036tjnk0 Speakers: Noah Stone, Anna Herrington, Emily Emrikson-Frantzen #CPGMarketing #SocialTrends #Webinar

👻 Snapchat wants more ad dollars—but are brands ready to invest? 👀 With TikTok’s future in flux, Snapchat is making moves to attract advertisers. But despite its strong Gen Z engagement and expanded monetization options, many brands are holding back. Why? New Engen’s VP of Influencer Strategy, Kelly Dye breaks it down: “This is partially because our target audiences tend to lean harder in the millennial range, and Snap skews younger.” 💡 What’s keeping marketers hesitant? • Brands still need stronger performance metrics before shifting budgets • Many advertisers prioritize millennial audiences, and Snap skews younger • TikTok uncertainty isn’t enough for brands to pivot their strategies overnight • Snapchat reported 40% YoY growth in creator content, but will that translate to ad spend? For brands, the challenge is clear: Is Snap Inc. a long-term play or just a backup plan? 🤔 Read the full article in the comments. Thank you, Antoinette S. and Digiday, for the feature! #SocialMediaMarketing #DigitalAdvertising #MarketingTrends #SnapchatMarketing #TikTokMarketing Acorn

Netflix just dropped the mic on the streaming industry. 👤 19 million new subscribers in Q4. 📈 55% of new sign-ups choosing the ad-supported tier. 💰 Stock soaring near $1,000. But here’s the real takeaway: The way people consume media is shifting—FAST. Rachel Bennington, our VP of Retail Partnerships, put it best: "This is a massive opportunity for brands to engage with shoppers right where they’re consuming the most media—STREAMING." We help brands do just that. Our CTV ad units and targeted audiences extend creator content beyond social, delivering disruptive, high-impact creative to key shoppers. We are prepped and ready to price packages for Netflix CTV targeting. Ready to bring your brand into the streaming era? Learn more at the link in the comments below. 👇 #CTVAdvertising #InfluencerMarketing #RetailMedia #StreamingWars https://hubs.la/Q035g06c0

Today, we held an awards ceremony for the Acorn Creator Solutions team at New Engen, Inc.! 🎉 It was a moment to celebrate the dedication, passion, and hard work that make this team truly special. While we had many well-deserved winners, we want to highlight our company value award recipients: 🏆 All In – Jordan Carpenter Jordan puts the team first, rejects cynicism, and does whatever it takes to help others win. 🏆 Be The Good – Emma Perez Emma leads with integrity and creates a workplace where everyone feels valued and empowered. 🏆 Growth Mindset – Caroline Crawford Caroline embraces challenges, seeks growth, and pushes us all to level up. 🏆 Expertise – Clare Leo Clare sets the bar high, mastering her craft and shaping the future of our industry. 🏆 Empathetic Directness – Candice Evans Gray Candice fosters trust through honest, constructive, and courageous communication. A huge congratulations to all of today’s winners! 🏅👏 We are beyond proud of this team and everything we accomplished in 2024. Here’s to another year of driving success for our clients in 2025!

Did you know that social commerce is no longer just about awareness? 👀 In The CPG Guys Podcast, Hunter Poole shared how influencer campaigns are now driving real sales—with the data to prove it. Read how brands are using social media to move from ‘likes’ to measurable ROI. Link in the comments below. #SocialCommerce #DigitalMarketing #ROI

Why do some trends take off while others disappear overnight? Discover the 5 stages of a trend lifecycle and learn how to identify the right moment for your brand to jump in—or step back. 📝Read the blog now! Linked in the comments below. 👇 #influencermarketing #socialtrends #cpgmarketing

Hunter Poole, our VP of Brand Partnerships, recently shared incredible insights on social commerce and marketing on The CPG Guys podcast. From measuring ROI to TikTok trends, he covered it all. Check out his 7 key insights in the blog—link in the comments below! 👇 #SocialCommerce #InfluencerMarketing #CPGMarketing