Respage

We’re getting into busy leasing season. Your team is fielding more leads, managing additional resident questions, and prepping for move-ins — all at once. Before your bandwidth is maxed, let’s look over the options Respage can offer to become the extra hand you wish you had: • Automated lead response • Reputation management • Social media off your plate You focus on people. We’ll handle the busy work. Need relief today, not someday? Let’s talk.

5 trillion Google searches. Every. Single. Year. That number doubled since 2016 — but here’s the twist: Search is growing — and trust is fading. • Users say Google is becoming less useful • Gen Z prefers AI tools to search engines • TikTok, ChatGPT, and Bing are becoming renters’ go-to sources for discovery From enhanced Q&A content to Performance Max campaigns and alternative channel strategies, our team is already adapting. If your marketing still depends on Google alone, it’s time to future-proof. Read Ellen's quick breakdown, and if you want to see how our SEO strategy is shifting in real time, let’s talk. https://lnkd.in/eyT_iYjW

Saying your community is pet-friendly isn’t a differentiator. Showing it is. The best apartment marketing doesn’t rely on claims — it tells a story renters can see themselves in. Mention a pet fee? Sure. Showcase a nearby dog park (or your own!), a local groomer, or “Resident Pet of the Month”? Now you’re building emotional relevance. This is what our Content team does every month: • Highlights local gems • Celebrates lifestyle alignment • Helps communities connect with renters on the details that matter As our CEO, Ellen Thompson, shared in a recent Multi-Housing News piece: “You need to do more than just say you allow dogs.” The content that performs best isn’t fluff. It’s thoughtful, visual proof that your community gets what renters are looking for. Check out the full article below. And if you’re looking for social media that goes beyond just checking a box, let’s create something your renters will truly connect with. https://lnkd.in/e4c3_y54

Apartment marketers need to evolve with the rise of AI-driven search!

Happy St. Patrick's Day to our colleagues, clients, and partners! We're grateful for the strong community we've built together. May your day be filled with joy, and may we all continue to find success and prosperity. 🍀 🌈

When generative AI platforms like ChatGPT and Gemini burst onto the scene, it was like a tectonic shift in how we interact with technology—reshaping everything from daily conversations to business strategies. Now, those shockwaves have reached Search Engine Optimization, and apartment SEO is undergoing a seismic shift in 2025—all driven by AI. Are you ready to embrace the future of AI in search? Check out Ellen Thompson blog: How AI is changing apartment SEO, and learn how you can prepare for this new era.

It’s that time of year again: Super Bowl ads are in the spotlight—the good, the bad, and the cringy. 𝘚𝘦𝘳𝘪𝘰𝘶𝘴𝘭𝘺, 𝘥𝘪𝘥 𝘺𝘰𝘶 𝘴𝘦𝘦 𝘵𝘩𝘢𝘵 𝘛𝘶𝘣𝘪 𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘪𝘢𝘭? 🥴 Brands pay millions for a 30-second spot hoping to grab your attention. But here’s the thing: 𝗮𝗽𝗮𝗿𝘁𝗺𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗱𝗼𝗻’𝘁 𝗻𝗲𝗲𝗱 𝗮 𝗦𝘂𝗽𝗲𝗿 𝗕𝗼𝘄𝗹 𝗯𝘂𝗱𝗴𝗲𝘁 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗮𝗻 𝗶𝗺𝗽𝗮𝗰𝘁 𝗮𝗻𝗱 𝗴𝗲𝘁 𝗶𝗻 𝗳𝗿𝗼𝗻𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲. With Google Ads, you can target renters without breaking the bank—but it’s not as simple as setting up a campaign and letting it run. Respage CEO Ellen Thompson discusses the top 5 mistakes she has seen managing thousands of Google Ads—and how you can avoid them to generate more apartment leads and fill vacancies fast. Read more: https://lnkd.in/gBvdaJdj

You know that feeling when you have 35 tabs open—one is playing mystery music, another has a blinking notification, and the one you actually need is 𝘯𝘰𝘸𝘩𝘦𝘳𝘦 to be found? Yeah, that’s what 2025 has felt like. 🫠 Luckily, Respage just launched new tools to cut through the chaos, reduce manual work, and help you focus on what really matters—closing leads faster. 🚀 𝐍𝐞𝐰 𝐂𝐡𝐫𝐨𝐦𝐞 𝐄𝐱𝐭𝐞𝐧𝐬𝐢𝐨𝐧: The Respage dashboard now lives in your browser for seamless access. ⚡ ResMate 𝐏𝐫𝐞-𝐐𝐮𝐚𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐅𝐢𝐞𝐥𝐝𝐬: Quickly capture key prospect details without extra clicks. We hope these updates make 2025 a little less chaotic and a lot more productive. Whether you’re ready to stop tab-hopping with the Chrome Extension, or ready to start pre-qualify leads faster—we've got you covered. As for the other stuff 2025 is throwing at us—𝘺𝘰𝘶’𝘳𝘦 𝘰𝘯 𝘺𝘰𝘶𝘳 𝘰𝘸𝘯, 𝘬𝘪𝘥. Read more: https://lnkd.in/gVMB2iV7

🤬 Is your website chatbot ruining your user experience? A great chatbot makes life easier for renters 𝘢𝘯𝘥 your team. But if it's clunky, unhelpful, or hard to use, it could be driving prospects away. Discover what to avoid and how to create a seamless user experience with an AI chatbot that truly delivers results.

The future of #TikTok feels like watching a high-stakes game of ping pong. 🏓 One moment, the platform is a marketer’s dream—the next, it’s bouncing between courtrooms and regulatory decisions, leaving apartment marketers wondering what comes next. With no clear winner in sight, it’s time to rethink your social strategy. Because no matter where the ball lands, your audience will always crave authentic, engaging content—and your marketing game plan needs to stay ahead. What does the future of TikTok mean for #apartmentmarketing? Check out the one-sheet below for key takeaways from the TikTok playbook, and read more on our blog about how you can prepare for a world without TikTok (maybe?) https://lnkd.in/gPtHSmaQ