You're not seeing enough sales on your e-commerce platform. How can you boost your revenue?

There are several strategies to boost your underperforming e-commerce platform. First start with your website, start thinking backwards from the customer's point of view and looking into the following: Is the website UX/UI customer-friendly? Does the product listing have clear images, well-written product descriptions, customer reviews, and an easy checkout process? A lot of times we have seen the checkout process to be glitchy and frustrating which forces customers to abandon the cart, leave, and not come back. In my recommendation, looking into these areas will be a great first step to start with.

To boost revenue on your e-commerce platform, optimize product pages for clarity and trust, streamline website navigation, leverage targeted email marketing, utilize social media advertising, establish customer loyalty programs, optimize for mobile users, run periodic promotions and discounts, refine SEO strategies, provide excellent customer support, and regularly evaluate and adjust pricing based on market trends and competition. This mixed approach addresses different aspects of customer engagement, satisfaction, and promotion to enhance overall sales performance.

Optimize User Experience: Make shopping smooth like butter. Easy navigation, quick load times, mobile-friendly design – the works. SEO Magic: Get found by the right peeps. Use SEO tools to make sure your product pages are hitting those sweet search engine spots. Email Marketing: Your email list is gold. Send out snazzy, personalized emails with deals they can’t resist. Social Media Savvy: Flaunt your products on social media. Run targeted ads, post engaging content, and maybe even work with influencers. Upsell and Cross-sell: Show customers products that complement what they're already buying. "Customers who bought this also loved..." Put these into action, and watch those sales numbers dance! 💃

Some ways are: 1. Highlight your usp. 2. Work on speed. 3. Remove pop up and other banners. 4. Add chat bot 5. Work on font and colour profile. 6. Smooth navigation. 7. Remove irrelevant information.

Always put yourself in the shoes of a potential customer. Once you've convinced them about the product, what's the quickest way to get them to do what you want them to do? Whether that's purchasing a product on the site, entering info in a popup or asking for directions to the store, look at the customer journey as if you were the customer.

Optimized product detail pages are critical to driving traffic on the website,conversion, and sales. Some recommendations to optimize product pages are: 1. Clear and succinct product description, features, and benefits. Keep it simple and compelling. Stay away from buzzwords and complex language. 2. High-quality images/ videos supporting product descriptions.Images with minimum distraction, props, and clean backgrounds lead to higher conversion. Based on your product offering, use judgment and keep a balance between lifestyle and on white studio images. 3. Clear pricing and discounts allow for faster conversion vs when a % off is given and customers have to do math 4. Reviews with UGC are always trusted by customers leading to conversion

In addition to optimizing product pages, there is a need to improve Product Recommendations. This can be done by implementing personalized product recommendations based on customer behaviour and preferences. Engage customers through cross-selling and upselling relevant products during the shopping journey.

Is there something the customer needs to know about this product? Put it on the product page. For example, if this product a pre-order item and takes 3 weeks to be shipped? That's crucial info. Is this an item that can't be returned? That needs to be on the product page. It'll make the buying experience that much better for the customer.

Turn window shoppers into buyers with these product page optimization tips: - Sprinkle customer reviews, ratings, and awards throughout the page, building trust and encouraging purchases. - Clear and concise CTAs like "Add to Cart" and "Buy Now" should be strategically placed and stand out visually. - Streamline the checkout process, offer multiple payment options, and clearly display shipping costs and return policies to remove any roadblocks to purchase. - Recommend relevant products, accessories, or bundles based on the current item. - A/B test different elements like headlines, layouts, and offers to see what drives conversions.

How about implementing a unified commerce platform? This strategy may provide a seamless and consistent experience for customers, irrespective of the channel they choose to interact with. Things like single customer view, consistent customer experience, real-time inventory visibility, and maybe even cross-channel fulfilment could help especially when customer behaviour is not consistent.

Make buying a breeze! Streamline the checkout process, offer multiple payment options, and clearly display shipping costs and return policies to remove any roadblocks to purchase.

A very robust CRM - for pre and post-purchase will help the brand to increase conversions. Targeted remarketing campaigns, personalized engagement on preferred channels etc. The use of AI to continuously monitor behaviour and reward based on history will be of great value.

Imagine sending a personalized email with product recommendations that feel like they were handpicked just for them. Or offering discounts that are right up their alley. It's all about making your customers feel like you get them. And when customers feel understood, they're more likely to hit 'buy' and even come back for more.

Sending emails to all of your customers can be useful in some cases, but if you keep sending emails about a product 30% of your audience isn't interested about, that 30% will unsubscribe and you'll miss targeting opportunities. Use segmentation to send the right message to the right person at the right time.

- Use the data you have on each segment to personalize your communication. This could include targeted email campaigns, product recommendations based on browsing history, or dynamic website content that adjusts based on user profiles. - Craft marketing messages that resonate with each segment's unique needs, pain points, and aspirations. Use the language they understand and address their specific concerns. - Marketing automation tools can help you segment your audience, personalize messages, and deliver targeted campaigns efficiently.

Customers are seeking validation and some sort of emotional connect with the brand. While it is easy at stores, e-commerce is more transactional; A few things like User-generated content, personalized content, and relevant engagement on preferred channels. Add to this shoppable videos and live commerce. This will improve conversions.

- Choose the right platforms: Identify where your target audience spends their time online and establish your presence on those platforms. - Create engaging content: Share beautiful product photos, user-generated content, inspiring stories, helpful tips, and behind-the-scenes glimpses. - Engage with your audience: Respond to comments, answer questions, and participate in conversations to build relationships and trust

Measure and Adapt: - Track your results: Analyze website traffic, social media engagement, and conversion rates to understand what's working and what's not. - Experiment and adapt: Try different content formats, visuals, and messaging to see what resonates best with your audience. - Refine your strategy: Use data-driven insights to continuously improve your content marketing and social media efforts for maximum impact.

Listen, boosting top line revenue for an eCom store is not difficult, especially if you have a product that has market appeal. You spend more money on ads. BUT if you're looking to increase your bottom line, there needs to be (and should be) a much more important conversation. These days, attribution becomes challenging, so understanding the eCommerce variable costs, and product fulfillment costs will then help to determine the best way to increase the revenue (while remaining profitable).

Assortment is a major consideration for online stores. Retailers have to consider that online shoppers have different needs as compared to offline customers, thus product assortment will have to be curated for these two different types of audience.

If you're not seeing enough sales on your e-commerce platform, it's time to take action. There are several ways to boost your revenue, such as improving your website's user experience, optimizing your product descriptions, and offering promotions and discounts. One thing I found helpful is to analyze your customer data to understand their behavior and preferences, which can help you tailor your marketing strategies and product offerings to better meet their needs.

Offer the best customer experiences. Maybe implement an omnichannel approach and add the advantage of a unified buying experience. Creating a unified experience means meeting buyers where they want to purchase whether it's via social media, marketplace, app, online store, or in-store. Customer purchase frequency is 250% higher for brands with more than three selling channels.

Other areas to boost revenue that ecomm brands should focus on is creating a community. A strong community leads to organic growth and helps curb ad spend. The brand Everlane is a great example where they built the community by being transparent and educating the customers which led to organic growth with minimal promotional spend, a win-win for both the top line and bottom line on the P&L.