I think when there’s disagreement within a team about social media voice, the first step is to get everyone on the same page about what the brand actually stands for. I’d start with an open brainstorming session where everyone can voice their ideas. This helps uncover common ground and ensures everyone feels heard. After that, creating a clear style guide is essential. It’s like the rulebook that everyone can refer back to—covering tone, language, and personality. It’s easier to avoid conflicts when there’s a unified framework

Showcasing our brand voice is key to who we are at Jack in the Box. We make sure we have strategically laid out the guardrails of what our brand authentically stands for and sounds like and that comes across everything we do. By setting up a strong strategy upfront we rarely have a disagreement on how our brand shows up on social…

One thing I found helpful was establishing to recognizing the mission statement of the entire brand. Once you do that, expand down into the ways you achieve your mission statement in two or three methods. From there, you can also develop the attitudes and values your company stands for while meeting the definition of your mission statement. The social media voice should be similar and slightly less formal than your website and blog voice. That can help your brand remain unique while also staying relatable to your viewers and followers.

According to me, we need to define core values and perform experiment with them (A/B testing). We also need to conduct audience research, develop a clear tone of content, encourage collaboration to merge the creative ideas into a unified voice. Consistency and audience connection should guide the final decision.