1. Understand Your Audience: Adapt your language and examples based on their knowledge and perspective. Speak to them, not at them. 2. Simplify the Structure: Break your proposal into smaller, logical steps. Present one idea at a time to avoid overwhelming your audience. 3. Use Visual Aids: Incorporate charts, diagrams or infographics to translate abstract ideas into tangible visuals for better comprehension. 4. Encourage Interaction: Invite questions or ask the audience to summarize key points. This reveals misunderstandings and fosters clarity. 5. Empathize and Adjust: View your proposal from their perspective. Simplify jargon, clarify intent and refine your delivery until it connects.

Define the outcome targets… letting the audience know where you are taking them is the first step… if everyone is aligned on the outcome then any ambiguities will subside and the audience will be open to understanding more, on how you will get there.

If your project proposal causes confusion, break it down. First, focus on your audience - who are you talking to, and what matters to them? Then, prioritize visuals over text. Diagrams, user flows, or even a quick Figma sketch often communicate ideas better than long explanations. Use analogies to bridge the gap between technical and non-technical perspectives, making complex ideas more relatable. Ask clarifying questions, validate assumptions, and iterate based on real-time feedback. Clarity isn’t about oversimplifying - it’s about making the right people care.

Identify key stakeholders, define ‘what is in it for me’ for each stake holders, have focussed interactions with each or group of stakeholders with common interests or objectives. Present big picture and zoom in on the relevant areas. Listen to feed back and adjust the plan to accommodate valid inputs.

Clarity comes from connection so it's required to understand what your audience already knows and frame your explanation from there (tailor complex ideas to different audiences)