What are the best strategies for ensuring your message aligns with sponsor brands?

2 Communicate with the organizers

Once you have agreed to speak at an event, communicate with the organizers and ask them for more information about the sponsors. How do they want you to acknowledge or mention them in your presentation? Do they have any specific guidelines, requests, or restrictions? Do they have any feedback or suggestions for your content or delivery? Communicating with the organizers will help you understand the sponsor's expectations and preferences, as well as build rapport and trust with them.

4 Balance your message with sponsor brands

It's essential to align your message with sponsor brands while also maintaining your own voice, style, and purpose. You don't want to sound like a salesperson, a spokesperson, or a fanboy for the sponsor. Instead, focus on your main message and key points, using the sponsor's information as supporting material. Provide value and insights to your audience rather than just promoting or praising the sponsor. Be honest and transparent about your relationship with the sponsor, disclosing any conflicts of interest or biases. Furthermore, use humor, emotion, or creativity to make your message memorable and relatable. By following these strategies, you can ensure that your message aligns with sponsor brands without losing your authenticity and credibility. This will create a positive impression on the sponsors, organizers, and audience while enhancing your reputation and influence as a speaker.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?