What are the best practices for transcreation of marketing content for different audiences?

Transcreation it’s about adapting content to resonate with your audience on a cultural and emotional level. The more aligned your transcreation is with your goals and audience, the more impactful your content will be across different markets! So: 1️⃣ What are you aiming to achieve? Whether it's brand awareness, engagement, or conversion, clarity on your objectives will guide your transcreation process. 2️⃣ Understand Your Audience: get deep into your audience's values, preferences, and pain points. How do they consume content? What drives them to take action? This insight allows you to tailor your tone, style, and format in a way that feels authentic and relevant.

✅ You need an in-depth knowledge of the target language. You need to understand idiomatic expressions, cultural nuances, and colloquialisms. ✅ Do your research. Understand the target audience. This will help you provide accurate and culturally sensitive translations. ✅ Be creative. Don't be afraid to innovate, especially when you have a solid grasp of the cultural differences within your target audience.

When transcreating marketing content, understanding the audience is key. Surface-level translation won’t resonate; you need to immerse yourself in the culture by: • Researching cultural preferences and communication styles. • Adapting idiomatic expressions and humor to local norms. • Considering regional trends and values. • Opting for native speakers to ensure authenticity. Emotional connection with the audience is what separates "good content" from content that drives action.

As a content creator in the Spanish learning industry, I help audiences learn Rioplatense (Argentina/Uruguay) and general Spanish. My goal is to inspire efficient and enjoyable language learning, sharing tools and insights along the way. For my Spanish Novels readers, I offer general content. For those interested in Argentina or Uruguay, I focus on the Rioplatense lifestyle and cultural elements. I always use Rioplatense Spanish in my communication (written, video, audio). My audience knows I speak Argentinian Spanish and is fine with that.

C'est toujours la même histoire → ETABLIR UN PERSONA → VISION : quelle est l'ambition du public cible → OBJECTIF : quel chemin est déjà parcouru ? Ont-ils pavé la route ? → INTERCULTUREL : qu'est-ce qui pourrait clocher dû à la culture ? Par exemple, les allemands consomment les chaussures non pas en magasin mais en ligne et en achète plusieurs paires nécessairement mais renvoient toujours celles qu'ils ne porteront pas → BUDGET DE LA CIBLE → COMBIEN ONT-ILS → COMBIEN PEUVENT-ILS SORTIR ?

Partnering with native-language experts, especially those with marketing and cultural knowledge, is key for authentic transcreation. Native experts bring valuable insights, colloquialisms, and local trends that can make or break a campaign. That’s why at Social Chameleon, we tap into our pool of native-language transcreators. By working with specialists, we always ensure that our transcreated marketing resonates powerfully with every target audience.

Travailler avec des natifs c'est un gain de temps et d'argent ! → les natifs sont des mines d'or à savoir interculturel → ce sont des consommateurs de leurs propres pays → ils ont une vision très différente sur leur propre marché

A transcriação vai além de simplesmente traduzir o conteúdo de forma literal. Ela exige criatividade e flexibilidade para adaptar a mensagem de acordo com as nuances culturais e linguísticas do país-alvo. Isso pode significar mudar não só as palavras, mas também cores, imagens ou até o layout e o formato do material produzido, garantindo assim que sua comunicação ressoe com o público local. Algumas estratégias interessantes que utilizamos é a utilização de metáforas e expressões culturais específicas, ou até humor. É sempre importante invertigar e explorar canais de maior aderência ao novo público, como vídeos em redes sociais, como o youtube, para atingir um maior público de forma mais eficaz.

Creativity is key when it comes to transcreation. Being creative also means incorporating elements like local humor, cultural trends, and popular idioms. What might feel appealing to one market could miss the mark in another, so adapting humor and expressions can help create a lasting impression. Moreover, different cultures respond to different storytelling techniques, so you might need to switch up the content format. In a nutshell, thinking beyond words is key!

A strong brand voice builds trust and recognition, but tone can vary depending on the market. Transcreation should preserve the brand’s core values and personality while adjusting the tone to suit local expectations.

Bien que tu adaptes la marche, tu restes quand même le transporteur de la Mission de la marque. Donc tu dois en transmettre les valeurs tout en l'adaptant au pays cible mais sans la dénaturer. Il y a en revanche des marques qui seront dures à adapter (genre cochonou dans les pays à dominance musulmane où on ne mange pas de porc)