Skepticism is healthy! I've learned that data is the most powerful tool to demonstrate the impact of edtech. Gather evidence of how the technology improves student learning outcomes, engagement, or efficiency. Pilot programs and case studies can be very persuasive. And don't forget testimonials from other educators! Sharing real-world examples of how the tech has transformed their classrooms can be incredibly impactful.

Teachers are skeptical because most EdTech companies build their tools and programs without having a teacher consultant involved in development and they do not conduct user experience research. Employ teachers as consultants when developing so tool effectiveness is proven and data from real use cases in actual classrooms should be provided. User testing should be conducted on both the teacher and student interfaces so tools and programs are intuitive and easy to understand.

A lot of EdTech just doesn't pass the smell test - the more you work to prove it, the less you will convince. Good teachers are used to constantly reviewing and selecting material and tools for their teaching. The initial proof they are looking for is something that reduces their own workload, typically meaning it is easy to grasp, integrates with how they work and will clearly suit their educational philosophy. Something claiming to be a 'solution' is probably already too complex for a teacher to microblend into their existing praxis.

To prove the effectiveness of new EdTech solutions, you need to "be there" for teachers every step of the way. Start by providing plenty of the why—clearly show how the technology supports their teaching goals and improves student outcomes. Be there by giving them dedicated time to explore the tools and build confidence. Offer meaningful, hands-on training tailored to their needs. Be available for 1-on-1 or online sessions to support their unique challenges. Most importantly, be there when they have questions, offering guidance and encouragement as they navigate and implement the new tools in their classrooms.