How do you reuse content for social media?

2 Repackage your content for different formats

Once you have your evergreen content, you can repackage it for different formats and platforms. For example, you can turn a blog post into a video, a podcast, an infographic, a slide deck, a checklist, or a quote graphic. You can also use snippets of your content to create social media posts, stories, reels, or tweets. The key is to adapt your content to the style, tone, and length of each format and platform, and to add a call to action or a link to the original source.

3 Schedule your content for optimal times

Reusing content for social media does not mean posting the same thing over and over again. You need to vary your content mix and frequency, and schedule your posts for optimal times. You can use tools like Buffer, Hootsuite, or CoSchedule to plan and automate your social media calendar, and to track the performance of your posts. You can also use best practices and guidelines from each platform to determine when and how often to post. For example, you can post more frequently on Twitter than on Facebook, or use hashtags on Instagram but not on LinkedIn.

4 Update your content with fresh information

Reusing content for social media does not mean ignoring the changes and developments in your industry or niche. You need to update your content with fresh information, insights, or perspectives, and to keep it relevant and accurate. You can use tools like Google Alerts, Feedly, or Quora to stay on top of the latest news, trends, and questions in your field. You can also use feedback from your audience, surveys, polls, or reviews to find out what they want to learn more about.

5 Repurpose your content for different audiences

Reusing content for social media does not mean targeting the same audience every time. You need to repurpose your content for different audiences, segments, or personas, and to tailor it to their needs, interests, and pain points. You can use tools like Google Analytics, Facebook Insights, or Twitter Analytics to understand your audience demographics, behaviors, and preferences. You can also use strategies like geotargeting, personalization, or localization to customize your content for different locations, languages, or cultures.

6 Test and optimize your content for better results

Reusing content for social media does not mean settling for mediocre results. You need to test and optimize your content for better performance, engagement, and conversion. You can use tools like Google Optimize, Facebook Ads Manager, or Twitter Ads Manager to run experiments and compare different versions of your content. You can also use metrics like impressions, reach, clicks, likes, comments, shares, or leads to measure the effectiveness of your content. You can then use the data and insights to improve your content strategy and tactics.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?