How can you build trust and loyalty with video marketing?

A purpose will have to have a direct effect on your choice of colors, shapes and compositions in your video output. Because who wants to see a video of a ketchup commercial with green or blue-ish tint.

Your copy for video has to be compelling and addressed to the specific viewer, not a mass of people. Your copy should quickly state how your product of service can solve their individual problems. It's what this product can do for you. Videos should be real, invoking emotion for B2C. For B2B, fact based copy maybe best. If your client doesn't have a website, a consistent brand, and good SEO, no video will help. Because as they watch your commercial or pitch, they're Googling trying to check you out online. This is how they will call you or attempt to walk in your doors. Remember repetition. No one is rarely ever giving undivided attention to your ad. You have to remind and repeat who you are at least three times, if not as well graphics.

Not being afraid to put yourself out there shows you're a company that is doing things differently. But the messaging is ultimately what helps people build trust. It must be sincere, have true meaning that people can relate to, and most importantly document what you as a company are doing. This can be through short videos that update people, all the way to polished company profile videos that explain to people who's who and what the company does exactly.

The first question you need to ask yourself is what am I bringing to social media that is new...and actually valuable. Outsourcing your content and making it look like everyone else’s in your industry is the fastest way to get stuck with low views and zero engagement. Take a look at what everyone else is doing, flip it on its head, and get creative. The market is saturated with copy and pasted content...not with creativity. Don't invest in people who can just get the job done...rather invest in those who excel in creativity as well.

Marketing is a different profession as filming a video. If the client did not do his homework to come with a concept for his product or service, it is good if we - the advertising filmmaker - can do some of this home work. Questions about target group, product identity, competing products ads, media used, all have to be answered first. A creative concept springs from that. Filming is the 'how' while a concept is the 'what'.

Telling a story can be fantastic, or horribly ineffective. So much comes down to the audience you seek and how they react to your methods. I see stories being told, and if the stories meander just a bit too long, "boop" there goes your audience. It's far more tricky than it seems. Stories are memorable when told correctly. Be aware however, that today's viewer's will stay if your content is engaging, so don't go a'ramblin, and risk losing them.

Firstly, authenticity is paramount. Showcase the genuine face of your brand by sharing behind-the-scenes glimpses and personal stories. Authenticity builds credibility and trust. Secondly, educate your audience with valuable content. Tutorials, product demonstrations, and industry insights not only establish your expertise but also position your brand as a valuable resource. Consistency in video publishing is vital. A regular schedule keeps your audience engaged and returning for more. Lastly, interact with your viewers. Encourage comments, ask questions, and respond to feedback. Engagement fosters a sense of community and builds lasting loyalty.

Adding emotion in some way is a very effective way to engage your audience. It can be in a story, can be in stunning beautiful film work, can be in a model. It can be any kind of emotion that comes with the commercial message. It works like this, an information message can be understood, but easily forgotten. It is the mind that decides to put certain experiences in the long term memory. That only happens if there are emotions involved.

Sometimes an effective story doesn't have start-to-end points. Imagine you're gonna make a promotional video for some rural products. Showcasing seller's real routine activities like farming or etc. would do the job and that will be translated to a story in viewer's mind.

Anecdotes are great and can often help people associated or connect with your learning experience. For example, if you've had issues learning a language or a problem with some piece of technology, then telling about your experience and how your solved the difficulty can often help people follow what you're saying in your video.

People like to buy from people. It's important to have a human face to connect to. This is so fundamentally simple, we do this every day. It's one of the reasons why word of mouth works so well. Showing yourself on camera is the closest you can get to that online. No one will notice if your hair is not 100% perfect or if the lighting is a bit off. If you are not showing your face you are leaving so much on the table.

Being on camera is a lot like public speaking. It can feel scary at first, AND you can get used to it. And really, it's so much more than showing your face. Being seen on your videos helps people to feel like they know you. They see your mannerisms, your facial expressions. It's like sitting in a room with you. So, yes, show your face- and your passion, excitement, and willingness to be known.

Different platforms have different needs and they are changing all the time. Make sure you remake each piece of content specific to every platform you are using to get best results. It's better to only target two platforms with really good, platform specific content than posting mediocre content to six channels

JUST GET STARTED. If you look at every famous YouTubers videos from when they first started you will see just how incredibly they have all improved their on camera skills. The only way to actually improve your on-camera presence is to be on camera. Just start putting content out into the world and keep going. Yes flashy editing is cool, but story is king and will always be. A good story will beat high level editing skills every time. If you are the business owner just start sharing real stories about your business or your journey to success.

Keep improving also applies to the way that you edit and create your videos. It's not required that you keep spending more money on equipment and software, but it's likely that you will find places that are worth investing that money. And one of those places could be investing in an editor. Yes, you can do your own editing, and it's a great place to start. But to keep it up, it's likely that you will come to a place where you just want to hand over the footage. Find someone you can trust to treat your work as their own. A good editor will think of additional ideas, make sure you're video is keeping up with trends, and help you to re-purpose so your work goes further.

It's work to build your views, engagement, leads, etc. You need to understand the algorithms, thumbnails, key words, SEO and more - just as much as lighting, audio, music, pace, style. Realize a video's success is judged in many ways, such as awards, sales, likes, views, leads, referrals, and more. What is the goal?