Start by identifying key influencers who are respected internally. Show them how the innovation aligns with the company’s core values and long-term success. Win them over with small wins, then scale support. People back what they help build—so involve them early and make them feel part of the vision.

I understand the importance of balancing tradition with innovation. To rally supporters, it's crucial to communicate a clear vision of how innovation can enhance the brand’s legacy while meeting the evolving needs of consumers. Engaging stakeholders with data-driven insights, showcasing potential growth, and fostering a shared belief in the brand’s future is key. It’s about creating a unified passion for progress.

Driving innovation in a traditional company requires strategic influence and persistence. In my opinion, the best way to gain support is by identifying and engaging key decision-makers early. Building relationships with influential colleagues helps create a network of advocates. Clearly communicating the benefits, especially in terms of efficiency, cost savings, or competitive advantage, makes innovation more appealing. I also believe in demonstrating value through small wins—implementing minor changes that prove the idea’s effectiveness. This builds credibility and trust, making larger initiatives easier to push forward. Encouraging open discussions and addressing concerns proactively ensures broader support.