We should create a monthly social media calendar , create an image with a Text on visual that attract the customer /clients to engage on the post . Schedule them by using Hootsuite, or straight from SM website in advance

Balancing consistency with originality across platforms starts with a clear framework. Develop a unified theme or messaging guideline that reflects your brand's identity while leaving room for flexibility. Customize the tone, visuals, and post structure for each platform, ensuring the content feels natural to its audience. A content calendar can help organize posts without repetition while allowing you to strategically space variations. Use audience insights to understand what resonates on specific platforms and adapt accordingly. Tools can assist with timing, but creativity and authenticity will ensure your content remains both cohesive and platform-appropriate.

One thing that comes to mind is you’ve got to understand WHY you are doing what you are doing. Your WHY becomes your strongest motivator and fuel source. Also Constantly Reading books or learning from various sources gives one fresh perspectives and new insights which could be used to inspire content.

The major problem is often not the posting itself. It is more getting the content prepared. As soon as it's there, you can post it on multiple platforms, often with minor changes or adaptions only. If you want to do it seriously, you can also use a supportive app to play all the different platforms. It's still a lot of work and you really have to be passioned about it. Having a plan helps often to stay consistent in the posting. Also to leverage the different topics and media formats. So you can build up a pile of different stories in your warehouse and just pull the right trigger to be online in time.