What are the technical considerations for implementing an SMS campaign?

Consider message personalization—it's like addressing someone by name. Tailor content to engage recipients effectively. Ensure your platform supports this feature for a more impactful SMS campaign. Delivery timing is crucial. Choose a platform that allows scheduling messages based on recipients' time zones. Opt for a platform with robust reporting and analytics. This data informs strategic adjustments for better performance. Lastly, prioritize two-way communication capabilities. A platform enabling replies and interactions fosters engagement. Choose a provider that facilitates seamless two-way SMS communication for a more dynamic campaign.

It’s vital to consider the overall experience for your buyers when developing your SMS channel. Take into account the information your buyer is craving. You can use this opportunity to scale automated relationship building. Athletic Green / AG1 is one brand doing this right. When you purchase their product, after a few days of use they leverage SMS to introduce the scientist behind the product development. They are doing a fantastic job reminding you of why you bought the product, why they created it, and introducing who is behind it. What a way to keep a customer educated but also maintaining that intimate connection at a scalable level. Remember. It’s not always about another sale. Keep your customer happy first!

Ensure your messages have a clear call-to-action (CTA), guiding recipients on what to do next. Consider personalization beyond names. Tailor messages based on recipients' preferences or past interactions, making your SMS feel more relevant and engaging. Strategically use URL shorteners for links. This will save characters and increase the overall readability of your message. Opt for concise and compelling links that seamlessly lead recipients to your desired destination. Include an opt-out option that's easy to use. Respecting recipients' preferences and maintaining a positive sender reputation. Make it as straightforward as possible to enhance user experience and compliance.

People are protective of their phone. It’s an intimate space them. If your message strategy provides the value your customer is looking for, they will be open to more communication. But don’t over do it. I’ve found that 1 important message a week can be tolerated. As long as you are communicating the right message. Do your research on your customer. Considering building in a mechanism that allows them to choose how much they hear from you in this channel.

Consider using link tracking for detailed insights. It's like GPS for your SMS, allowing you to pinpoint where recipients engage most. Analyzing this data helps refine your strategy for maximum impact. Implement delivery time optimization. Similar to choosing the right time to call, scheduling messages during peak engagement periods enhances the likelihood of immediate attention and response. Use dedicated numbers for better tracking. Like a personalized hotline, dedicated numbers allow you to attribute responses accurately. It simplifies tracking the success of different campaigns or segments.

Enterprise messaging is technically complicated, but don't forget COMPLIANCE. Whether using "Short Codes," "10 DLC," or "Toll Free Numbers," as delivery routes, the messaging industry is mostly self-regulated. Protection of consumers from spam and privacy violation is paramount in maintaining trust and integrity in the platform. Each mobile operator has its own standards and restrictions on content of messaging. CTIA as an industry representative works with aggregators and mobile operators, with the Federal Communication Commission providing teeth regarding restrictions or violations over nuisance or deceit. Ensure you choose a reputable messaging aggregator to deliver and design your messaging use case and deliverability.