How would you navigate internal team conflicts arising from differing opinions on the rebranding direction?

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Navigating internal team conflicts during a rebranding process can feel like steering through a storm. As a brand manager, you're at the helm, and it's crucial to maintain a clear vision while acknowledging the diverse opinions within your team. Rebranding is more than a facelift; it's a strategic transformation that requires buy-in from all stakeholders. If not managed properly, differing opinions can lead to conflicts that slow progress. The key is to harness these differences and steer them towards a cohesive brand identity that resonates with both your team and your audience.

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