How do you optimize typography and layout for quick loading?

1 Choose fonts wisely

Fonts can have a major influence on your site's loading speed, particularly if you use custom or web fonts that necessitate additional requests and downloads. To maximize your fonts, utilize a font service like Google Fonts or Adobe Fonts for rapid and dependable delivery of web fonts. Additionally, limit the number of fonts and font weights used on your site. It is recommended to use no more than two or three fonts and to avoid unnecessary variations. Use a font-display property in your CSS to control how your fonts are rendered while loading. This property offers different values, such as swap, fallback, optional, or block, depending on your preference and design objectives. Finally, a font subsetting tool can be used to reduce the size of font files by eliminating unused characters and glyphs.

2 Optimize text content

Text content is the main source of information and communication on your site, but if it is not optimized, it can slow down loading speed. To optimize your text content, compress files with tools like Gzip or Brotli to reduce size and improve bandwidth and latency. Minification tools like HTMLMinifier or CSSNano can be used to remove unnecessary whitespace, comments, and code from HTML and CSS files. Additionally, a content delivery network (CDN) should be used to serve text files from a server close to your users in order to reduce network distance and latency. Finally, a caching mechanism should be employed to store text files on user browsers in order to avoid repeated requests and downloads.

3 Optimize images

Images can be a great way to add visual appeal to your site, but they can also take up a lot of bandwidth and resources if they are not optimized. To make sure your images are optimized, use responsive images that adapt to different screen sizes and resolutions with the srcset and sizes attributes in your HTML or the picture element. Additionally, compression tools like ImageOptim or TinyPNG can reduce the file size of your images without compromising their quality, and webp or avif formats offer better compression and quality than jpeg or png formats. Lastly, lazy loading techniques can delay the loading of your images until they are in the viewport; use the loading attribute in your HTML or a JavaScript library like Lozad.js for this purpose.