How do you follow up after sharing feedback with event participants?

Feedback is a valuable tool for event planners to assess the success of their events and identify areas for improvement. However, feedback is not a one-way street. You also need to follow up with your event participants after sharing feedback with them, to show your appreciation, address any concerns, and encourage future engagement. In this article, we will discuss how to follow up after sharing feedback with event participants, and why it is important to do so.

1 Choose the right channel

The first step to follow up after sharing feedback with event participants is to choose the right channel for communication. Depending on the type and size of your event, you may opt for different methods, such as email, phone, social media, or online platforms. The key is to use the channel that your participants are most comfortable and familiar with, and that allows you to personalize your message and track your response rate.

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Meg G.
(edited)
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Agreed. There are multiple ways to communicate, and the method chosen would depend a lot on the nature and depth of the relationship, any time and technology constraints as well as the participants' preferred method of communication. Being considerate of the small details will help prevent communication and message from being lost, sent to spam, or disregarded by the intended recipient.

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2 Express your gratitude

The second step to follow up after sharing feedback with event participants is to express your gratitude for their attendance and input. Thank them for taking the time to share their opinions and experiences, and acknowledge their contributions to your event. You can also highlight some positive feedback or testimonials that you received, and share how they made you feel. This will show your participants that you value their feedback and that you are proud of your event.

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3 Address any issues

The third step to follow up after sharing feedback with event participants is to address any issues or complaints that they raised. If you received any negative feedback or constructive criticism, do not ignore it or dismiss it. Instead, respond to it in a respectful and professional manner, and explain how you plan to resolve it or improve it in the future. You can also apologize for any inconvenience or disappointment that they may have experienced, and offer some compensation or incentive if appropriate. This will show your participants that you care about their satisfaction and that you are open to learning from your mistakes.

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4 Provide additional value

The fourth step to follow up after sharing feedback with event participants is to provide additional value to them. You can do this by sharing some useful resources, tips, or insights that are related to your event topic or theme. For example, you can send them a summary of the key takeaways, a recording of the event, a link to a relevant article or podcast, or a discount code for a product or service that you recommend. This will show your participants that you are not just interested in their feedback, but also in their learning and growth.

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5 Invite further engagement

The final step to follow up after sharing feedback with event participants is to invite further engagement with you or your brand. You can do this by asking them to join your mailing list, follow your social media accounts, visit your website, or sign up for your next event. You can also ask them to refer your event to their friends, colleagues, or networks, or to leave a review or testimonial on your platform. This will show your participants that you want to keep in touch with them and that you have more value to offer them.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Delroy Marston

Housekeeping Manager at Virginia Commonwealth University
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After providing feedback to event participants, it's important to follow up with them to ensure that they understand the feedback and can act on it. Follow-up can be done in a variety of ways, such as sending an email or calling participants to discuss the feedback. Additionally, you can ask participants to provide feedback on their experience to gain insight on how to improve the event for future participants. By doing this, participants will feel heard and valued which will increase their satisfaction and create a better event experience for all.

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How do you follow up after sharing feedback with event participants?

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1 Choose the right channel

2 Express your gratitude

3 Address any issues

4 Provide additional value

5 Invite further engagement

6 Here’s what else to consider

Event Planning

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How do you follow up after sharing feedback with event participants?

1

2

3

4

5

6

1 Choose the right channel

2 Express your gratitude

3 Address any issues

4 Provide additional value

5 Invite further engagement

6 Here’s what else to consider

Event Planning

Rate this article

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