Learn how to use video and audio in your prospecting outreach to capture attention, build rapport, and inspire action with your prospects.

En temas de vídeos utilizo los mensajes o notas de video de whatsaap están increíbles ayudan bastante a emocionar en 1 minuto a tus prospectos.

How do you create engaging video and audio messages for your prospects?

Video and audio messages are powerful ways to connect with your prospects and stand out from the crowd of generic emails and texts. But how do you create engaging video and audio messages that capture attention, build rapport, and inspire action? In this article, you'll learn some practical tips and best practices to use video and audio in your prospecting outreach.

1 Choose the right format

Depending on your goal, your audience, and your resources, you can choose between different formats of video and audio messages. For example, you can use pre-recorded videos or audio clips, live video calls or voicemails, or a combination of both. The key is to match the format to the context and the stage of the prospecting process. For instance, a pre-recorded video can be a great way to introduce yourself and your value proposition, while a live video call can be more effective for a demo or a proposal.

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Gabriel Landero

"Maximiza tu Potencial: Empodera Training | Growth Sellers – Liderazgo y Ventas👨🏻💻🧑🏼💻 | Expertos en Coaching y Social Selling | Impulsamos tu Productividad 📊"
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En temas de vídeos utilizo los mensajes o notas de video de whatsaap están increíbles ayudan bastante a emocionar en 1 minuto a tus prospectos.

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Tyrone Higgs

The Tech Guy | Technical Sales | Understand & Implement the Right Tech Solutions ✨
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I actually find that personalized outreach whether it be video, an audio message, or even an inmail on LinkedIn. I recommend having a template and inputting the prospect's name as well as relating to them in some way by looking at their job history, or their interests on their profile page. I suggest you decide against prerecorded content for your prospects, as it does not have a personal touch in most cases.

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2 Plan your content

Before you hit record or dial, you need to plan what you're going to say and how you're going to say it. A good video or audio message should have a clear structure, a compelling hook, a relevant message, and a strong call to action. You should also tailor your content to your prospect's needs, pain points, and interests, and use personalization and storytelling to make it more engaging. Avoid using scripts or reading from notes, as they can make you sound robotic or unnatural.

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Maria de Lourdes Vazquez Martinez

AGENTE DE SEGUROS GNP en GNP SEGUROS - GRUPO NACIONAL PROVINCIAL
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Según mi experiencia en estos 28 años de conocimiento en seguros, te puedo comentar que todos los días aprendemos algún nuevo, y desde la pandemia la forma de comunicación ha cambiado, hoy te cuento que antes de grabar, algo que me ha funcionado es anotar los temas y casos de siniestros que voy teniendo día a día, y de ahí planificó mi contenido en redes sociales, dar tips de seguros y seguir aprendiendo me ayuda a evitar para frasear, espero este tip te ayude a planificar tu contenido

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3 Optimize your delivery

Your delivery is as important as your content when it comes to video and audio messages. You want to sound confident, authentic, and enthusiastic, and convey your personality and emotions. To optimize your delivery, you should practice your message, use a good microphone and camera, find a quiet and well-lit place, dress professionally, and smile. You should also pay attention to your tone, pace, volume, and pauses, and use gestures and eye contact to create rapport.

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4 Test and measure your results

Like any other prospecting strategy, you need to test and measure the results of your video and audio messages. You should track metrics such as open rates, views, clicks, replies, appointments, and conversions, and compare them to your other outreach methods. You should also ask for feedback from your prospects and colleagues, and use tools like Vidyard or Loom to analyze your performance and improve your skills.

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Marcelo Baratella

Autor Best Seller com o livro GPS das Vendas, palestrante e treinador de vendas B2B / Investidor e sócio da Speedio
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Sempre digo para meus mentorados: se você não mede, não gerencia. De que adianta você criar áudios e vídeos se você pular essa etapa de testar e medir, sua estratégia de vídeo e áudio fica vulnerável, quase como navegar sem bússola. Você não vai saber o que funciona ou não, e isso é tiro no escuro. Por isso, gosto de: "Mensurar, ajustar e repetir".

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5 Be creative and have fun

One of the benefits of using video and audio messages is that you can showcase your creativity and have fun with your prospects. You can use humor, props, animations, music, or anything else that can make your message more memorable and entertaining. You can also experiment with different formats, lengths, styles, and platforms, and see what works best for you and your prospects. The more you enjoy creating video and audio messages, the more your prospects will enjoy receiving them.

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Marcelo Baratella

Autor Best Seller com o livro GPS das Vendas, palestrante e treinador de vendas B2B / Investidor e sócio da Speedio
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Mandar bem nas mensagens de vídeo e áudio para clientes é como dirigir seu próprio espetáculo, usando criatividade para torná-las memoráveis. Gosto de testar diferentes estilos e plataformas para descobrir o que mais engaja meu público. Por exemplo: já faz parte do meu processo de vendas gravar um áudio exclusivo para meus potenciais clientes e é incrível como aquele cara que não me respondia de outra forma, engaja com meu áudio.

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6 Follow up and follow through

The last tip for creating engaging video and audio messages is to follow up and follow through with your prospects. Don't just send one message and hope for a response. You should have a clear plan for how and when you're going to follow up, and what value you're going to offer in each touchpoint. You should also keep your promises and deliver on your call to action. For example, if you ask for a meeting, confirm the date and time, send a reminder, and show up on time.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you create engaging video and audio messages for your prospects?

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1 Choose the right format

2 Plan your content

3 Optimize your delivery

4 Test and measure your results

5 Be creative and have fun

6 Follow up and follow through

7 Here’s what else to consider

Prospecting Skills

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