How can you analyze user behavior and feedback with Hotjar?

1 What is Hotjar?

Hotjar is a platform that combines various methods of user research, such as heatmaps, session recordings, surveys, and feedback widgets. It allows you to see how users navigate your site, where they click, scroll, and drop off, what they say, and how they feel. You can use Hotjar to track and measure user behavior and feedback across different devices, browsers, and segments.

2 How to set up Hotjar on your site?

To use Hotjar, you need to create an account and install a tracking code on your site. You can do this manually by copying and pasting the code into your site's header, or use a plugin or integration if you use a platform like WordPress, Shopify, or Wix. Once you have the code installed, you can start creating and launching your user research projects from the Hotjar dashboard.

3 How to use heatmaps to visualize user behavior?

Heatmaps are visual representations of user behavior data, such as clicks, taps, mouse movements, and scroll depth. They show you where users focus their attention, what elements they interact with, and what areas they ignore or miss. You can use heatmaps to analyze user behavior on specific pages or across your site, and compare different versions or segments. Heatmaps can help you identify usability issues, optimize your layout, and test your hypotheses.

4 How to use session recordings to watch user behavior?

Session recordings are recordings of individual user sessions on your site, showing you exactly what users see and do. They capture mouse movements, clicks, taps, scrolls, form inputs, and page transitions. You can use session recordings to watch user behavior in detail, understand their context and motivation, and spot errors, bugs, or frustrations. Session recordings can help you empathize with your users, validate your assumptions, and improve your user experience.

5 How to use surveys and feedback widgets to collect user feedback?

Surveys and feedback widgets are tools that allow you to ask users questions and collect their responses. You can use them to gather quantitative and qualitative data, such as ratings, opinions, suggestions, or complaints. You can use surveys and feedback widgets to collect user feedback at different stages of your user journey, such as before, during, or after visiting your site, or based on specific triggers or events. Surveys and feedback widgets can help you understand user needs, expectations, and satisfaction, and discover opportunities for improvement.

6 How to analyze and act on user behavior and feedback data?

Hotjar provides you with various features and options to analyze and act on your user behavior and feedback data. You can use filters, tags, notes, and segments to organize and categorize your data, and use reports, dashboards, and insights to visualize and share your findings. You can also use Hotjar to collaborate with your team, invite feedback, and assign tasks. Hotjar can help you turn your user behavior and feedback data into actionable insights, and use them to inform your web design decisions and enhancements.