How can databases support text analytics in BI?

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Text analytics is the process of extracting insights from unstructured text data, such as customer reviews, social media posts, emails, and documents. It can help businesses understand their customers, competitors, and markets better, as well as improve their products, services, and strategies. However, text analytics requires specialized tools and techniques to handle the complexity and variety of text data. In this article, you will learn how databases can support text analytics in business intelligence (BI).

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