You're struggling to connect with gatekeepers. How can you boost your chances of reaching decision-makers?
To get past gatekeepers and reach decision-makers, your strategy needs to be smart and respectful. Try these tips:
- Customize your approach for each gatekeeper; show genuine interest in their role and how you can add value.
- Use social proof to establish credibility; testimonials or case studies can demonstrate your worth to skeptical gatekeepers.
- Be persistent but polite; follow up regularly without being pushy or disrespectful of their time.
What strategies have worked for you when trying to connect with high-level professionals?
You're struggling to connect with gatekeepers. How can you boost your chances of reaching decision-makers?
To get past gatekeepers and reach decision-makers, your strategy needs to be smart and respectful. Try these tips:
- Customize your approach for each gatekeeper; show genuine interest in their role and how you can add value.
- Use social proof to establish credibility; testimonials or case studies can demonstrate your worth to skeptical gatekeepers.
- Be persistent but polite; follow up regularly without being pushy or disrespectful of their time.
What strategies have worked for you when trying to connect with high-level professionals?
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Stop Trying to Bypass the Gatekeeper—Turn Them Into Your Advocate! Too many people treat gatekeepers as obstacles. Big mistake. They hold the keys. Here’s how you turn them into allies: 1. Respect their role. They’re not roadblocks—they protect decision-makers' time. Treat them as partners. 2. Give them a reason to care. Show how your solution benefits the company (and makes them look good). 3. Leverage inside intel. Ask smart questions about priorities, pain points, and decision processes. 4. Social proof works. "We helped [competitor] solve this exact problem—worth a quick chat?" 5. Be human. No one likes a pushy salesperson. Build rapport. Gatekeepers don’t block value. If they’re resisting, you haven’t proven yours yet.
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Una práctica que me ha brindado muy buenos resultados es establecer una comunicación más informal con la asistente, ganarme al recepcionista, enviar invitaciones en LinkedIn no para vender si no para invitarlos a ser parte de mi red, mantenerme en contacto por diversos medios, LinkedIn, Whatsapp, correo y vía telefónica. Por último y lo más importante personalizar el mensaje dependiendo de quién es el filtro que deseo pasar. Realizar historias breves que cuenten cómo solucionaste problemas de algún competidor relevante, puede que alguna de ellas le haga sentido y te permita avanzar, no te cases con un solo perfil y contacta al mayor número de personas de interés con ello incrementarás la oportunidad de éxito.
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¡Abre puertas estratégicas! Personaliza tu mensaje mostrando cómo puedes resolver un problema clave para ellos. Utiliza LinkedIn o redes mutuas para acceder a su círculo. Si un guardián responde, conviértelo en aliado: valora su rol y preséntales un beneficio claro para el decisor. Persistencia con tacto es tu mejor herramienta. ¡No te rindas!
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Para llegar a los tomadores de decisiones, investiga quiénes son y contáctalos directamente por LinkedIn, correo o eventos. Construye relaciones con los guardianes en lugar de evitarlos. Sé breve y claro en tu mensaje, mostrando valor. Usa referencias, contenido de valor y participa en eventos para aumentar tu acceso.
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I'd say reach to the decision-maker directly or the person right before them who has the right to call the shots or can get you in direct touch. Identifying those who can call the shots will take some time and effort, but it will greatly shorten the communication cycle. But don't reach out to them just yet. Engage on LinkedIn, attend industry events, and leverage mutual connections before making the direct ask. If you're already in their ecosystem, the resistance lowers.
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