I believe this is at the heart of Voice of Customer. 1) You have to look for the common threads of what the issue(s) a customer is trying to solve and not their solution. 2) Then work with a team to propose multiple solutions to a problem and getting feedback to see if it addresses their needs.

Great insights on balancing customer feedback with innovation. Categorizing feedback helps distinguish between urgent needs and long-term opportunities. Setting clear priorities ensures the team remains focused on strategic objectives without getting overwhelmed. Encouraging creativity empowers teams to transform insights into innovative solutions rather than just reactive fixes. A structured yet flexible approach allows organizations to stay customer-centric while fostering continuous innovation.

Managing a flood of customer feedback can be daunting, but it's crucial to balance prioritization with creative freedom. Here's how: Categorize feedback: Group feedback into themes to identify trends and critical issues. Set clear priorities: Focus on high-impact changes that align with strategic goals. Encourage creative solutions: Allow the team to brainstorm and experiment with feedback-driven ideas. Drawing from my experience as a UiPath certified RPA developer, I focused on efficiency and innovation during the ECSON deployment at Wipro. By prioritizing key tasks and fostering creative solutions, I achieved an 80% increase in deployment efficiency. This approach can be helpful in balancing feedback and creativity within teams.

1️⃣ Sort and categorize feedback 📑: Group insights by themes to identify key priorities. 2️⃣ Focus on high-impact ideas 🎯: Prioritize feedback that aligns with business goals and customer needs. 3️⃣ Encourage experimentation 🧪: Allow space for creative solutions and new approaches, even if they’re outside the box. By balancing structure with creativity, your team can turn feedback into a powerful driver of innovation. 🚀

Too much feedback can overwhelm. Smart prioritisation fuels innovation. Here’s how I balance both: ✅ Spot patterns, not noise – Group similar feedback to find key themes. ✅ Align with impact – Prioritise what solves the biggest customer pain points. ✅ Quick wins vs. big bets – Balance fast improvements with bold innovation. ✅ Keep space for wild ideas – Not all feedback leads to breakthroughs—leave room for creativity.