What are the key steps in formulating a testable hypothesis?

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In business development, crafting a testable hypothesis is a critical step towards understanding your market, refining your product, and improving your strategies. A testable hypothesis provides a clear statement about an expected outcome that can be measured and analyzed. It's the foundation for any experiment and serves as a guide for your research and development efforts. To ensure that your hypothesis is robust and actionable, it's essential to follow a systematic approach. This article will walk you through the key steps to formulate a hypothesis that can effectively steer your business development initiatives.

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