What do you do if you're struggling to create high-quality video content for your advertising projects?

Before production, assess your video needs based on audience, message, and desired action. Understand these elements to create engaging content that achieves your goals. If lacking inspiration, seek ideas from successful content but add your unique touch.

Before diving into the production process, it's essential to evaluate what you need for your video content. Consider your target audience, the message you want to convey, and the action you want viewers to take after watching your video. Understanding these elements can help you determine the type of content that will resonate with your audience and achieve your advertising goals. If you're struggling with the creative aspect, consider seeking inspiration from existing content that has successfully engaged similar audiences, but always aim to add your unique touch.

Pay attention to lighting, the best use a lot of high quallty lights with a lot of light meter and repositioning testing throughout. Makes a huge difference and is often neglected. Enhance color intensity in post-production editing. Edit very carefully to focus the eye on what's important in each shot, choose the well composed shots (harder than it sounds), use a lot of shots with quick cuts to overwhelm the viewer's processing speeds (mental.) Use professional makeup artists on the models with the key person visibly superior to everyone else in the shot (movie trick) with great skin, dramatic eyes, visually interesting hair (many colors, layers, and patterns.) Make-up and editing enhancements are key for inanimate products.

Get Help: Consider hiring a freelancer or reaching out to a video production agency. They specialize in making quality videos quickly. Templates to the Rescue: Use online tools with pre-made video templates you can customize. This saves you time on the creative process. Stock Up: Explore stock footage and music libraries to add professional polish to your videos without needing to film everything yourself. Upgrade Your Gear: If you're filming yourself, invest in a better camera (even a good smartphone can work!), microphone, and simple lighting setup. Learn the Basics: Take an online course or watch tutorials on video editing and basic storytelling techniques. A little knowledge goes a long way!

A detailed plan, including concept, script, and storyboard, is essential for exceptional video content. Collaboration can spark creativity, and a well-thought-out plan saves time and reduces the need for costly reshoots.

A meticulously crafted plan is crucial for producing standout video content. Begin by detailing your concept, writing a script, and creating a storyboard. This planning phase helps you visualize the end result and streamlines the entire production process. If you find yourself hitting a creative block, don't hesitate to brainstorm with colleagues or friends; collaboration can ignite fresh ideas and perspectives. A comprehensive plan not only makes the filming process more efficient but also minimizes the likelihood of expensive and time-consuming reshoots, ensuring that your video project stays on track and within budget.

This stage is crucial to get good results. A brief / concept, storyboard and shot-list can help ensure everyone is on the same page – from client to creative strategist, film maker / content creator and editor. The more precise you can give examples of what the outcome should look like, the better. You can use competitor examples or tools like pinterest to find visual references for each shot. It can also be helpful to have a "no-go list" which outlines anything that should be avoided (from certain phrases to what the talent is wearing).

At Global Street Art we produce many videos each week because that's part of the nature of our work. We've taken an in-house approach to doing this to have better consistency and control over the output. If your company isn't ready to hire full-time then you should consider working with the same agency or freelancers over an extended period. It will take time for them to get things in the way you like so don't undervalue their experience (of working with you). Get feedback from your designers, marketing team, and then across other departments. Refine the content according to your principles - don't release anything that crosses your red lines. Otherwise, just go live. The best feedback will be from the public. Learn, iterate, improve.

Networking or talking to key people is important. You may need to discuss this with peers/colleagues or professionals in the industry to take guidance and also understand if there are tools or platforms that they are using but you are not aware of. Attend webinars, follow relevant industry thought leaders in the space on LinkedIn and seek feedback online too. This will not only help you grow but give you enough industry insights and improve the way you are creating videos as of now.