What do you do if your data insights fail to captivate your audience?

Here's how I tackle it: Focus on the "why": Did I miss the mark on what the audience truly needs? Great data answers the right questions. Tell a story: People connect with narratives. Can I turn data into a relatable customer journey or market trend? Adapt my delivery: Maybe a static report needs to become an interactive dashboard? Could a touch of humour make it more engaging? Get feedback: Direct input is invaluable. Was the data too complex or not actionable? This helps me refine my approach.

If your data insights aren't captivating your audience, it's time to spice up your presentations with compelling storytelling! - Visual Enhancements: Use infographics and dynamic charts to make your data more visually appealing and easier to understand. - Relatable Examples: Connect data points to real-world scenarios that resonate with your audience’s experiences or interests. - Interactive Elements: Incorporate polls or quizzes to engage your audience actively and make the data more relevant to them.

Decision making is all about having the right insight and insights are of course about the perspective. The coin has two sides and will mean two different things to two different people. For instance, datasets on number of customers will be utilised differently by finance compared to marketing. It can be helpful to curate the insights by asking questions like why is the audience here, what do they want to know and how can I help them. And lastly, it has to be as simple as possible. Data can be complex but, insight needs to be a nail on the spot.

Who are your audience? What is in it for them? How will this make them do their job better? How will it impact their income? How will it make them feel about their work? What are they requested to do? If you have these questions in mind, congrats, you know your audience, and now you can deliver a presentation that resonates.

KEEP IT SIMPLE! (I know, easier to say it than done it) Often when presenting data to different levels of stakeholders we tend to overcomplicate things (probably to show off) leading not only to a failure to captivate the attention but worse, to a waste of time. Be impactful, simplify without omitting important data points, know your audience and make it simple, visual and interactive. Think that there is a high chance that the majority of the people in a presentation do not have the level of knowledge that you have over a specific topic.

Simplification, in my opinion is an integral part of communication. Your job, as a data analyst, is to convey whatever insight you discover during your analysis to your audience in the simplest possible form. Clarity, simplicity & ease of use should always trump aesthetics & needless analytical showoff. That’s why I often stick to bar charts, line graphs & texts in a lot of my reports.

Simplification, in my opinion is an integral part of communication. Your job, as a data analyst, is to convey whatever insight you discover during your analysis to your audience in the simplest possible form. Clarity, simplicity & ease of use should always trump aesthetics & needless analytical showoff. That’s why I often stick to bar charts, line graphs & texts in a lot of my reports.

You know Big Data, but why was it called big data problem? It is because we didn't know how to interpret it to get relevant actionable insights to move forward. The main work of AI and machine learning is to find patterns and simplify the data so we can comprehend and take action. The same for marketing analytics, so use simple words. Here is a golden rule, if you can explain your idea to a kid and he/she gets what you are saying, you are doing great!

People love hearing stories. You can use the golden circle idea in which you address why we are here, why we are doing our business, and why we need to do better. Any good story will have a superhero, a villain, a conflict, and a resolution. Build your story with the above in mind (think as a Marvel or DC universe comic writer) and do a great job!

Science is not done in the void. It takes a village. I think the dangling fruit solution is to ask for help and others opinions. Unfortunately, it's often frowned upon to reach out.

People are much more likely to accept and implement insights that they engage with. For instance, when an executive wanted to show the rest of the C-Suite to initiate cost-cutting measures, he didn't bore them with bland PowerPoint slides. Instead, he collected ~50 gloves from all over the organization, each tagged with the exorbitant price that had been paid for them. Hence, instead of merely reading on a slide that an average glove at the organization costs $50+, these executives could touch evidence of this gross overspending. As a result, the C-Suite decided to implement cost-cutting measures.

Engaging in two-way communication involves creating an environment where your audience feels comfortable asking questions, providing comments, and participating in discussions. Open Dialogue: Invite questions and comments to foster engagement. Clarify Misunderstandings: Address any confusion or uncertainties promptly. Encourage Participation: Engage all audience members and promote active involvement. Build Relationships: Foster connections and trust between the presenter and the audience. Active Listening: Listen attentively and show genuine interest in audience contributions. Adapt and Respond: Use feedback to tailor the presentation in real time.

Feedback is crucial for refining your data presentation skills. By actively seeking input from your audience, you can gain valuable insights into their preferences and expectations, allowing you to tailor your presentations more effectively in the future. Adjusting your approach based on this feedback ensures that your data insights resonate with your audience, fostering greater engagement and understanding.

Science is not done in the void. It takes a village. I think the dangling fruit solution is to ask for help and others opinions. Unfortunately, it's often frowned upon to reach out.

Iterating on your presentation approach is essential for improvement. By embracing a mindset of continuous learning and adaptation, you can refine your data presentation skills over time. Experimenting with different techniques and formats allows you to discover what resonates best with your audience and ultimately enhances the impact of your data insights. Remember, each adjustment brings you one step closer to delivering compelling presentations that captivate and inform your audience effectively.

Use open and friendly body language: 1. Never cross your arms, above your chest, or below it. 2. Never make a fist with your hand unless you are encouraging something 3. Keep your hand palms open and fronting your audience to give them a sense of clarity 4. Wear the basic colors, nothing extreme 5. Keep low on jewelry, of any type 6. Distribute your sight to your audience in the room, making them feel that you are addressing all of them and not a particular part of the room. 7. Keep a friendly attitude while addressing any issue Good luck dear :D