What do you do if consumer insights aren't driving innovation in your advertising strategy?

When consumer insights aren't driving innovation in your advertising strategy, it's crucial to reassess your approach and consider a few steps: -Review Your Research Methods -Deep Dive into Consumer Behavior -Segmentation and Personalization -Experimentation and Testing -Collaborate Across Departments -Seek External Perspectives -Stay Updated with Trends -Iterate and Iterate Again By taking these steps, you can refocus your advertising strategy to be more aligned with consumer insights and drive innovation effectively.

Innovate in simpler terms is to introduce and create. If customers are not following us, then who are they following and why. Once we know those answers then a top to bottom audit of what we are doing and why it's failing must be defined in clear, concise terms. Now change our approach with something promoted (heavily) in all channels. Closely monitor consumer response and make adjustments accordingly. Our main objective is to drive customer sentiment to our door. Hopefully we will find a path.

Generate Needs into Wants..Then Monitor your Input Output Ratio and then Sell..... Also Be very Straight Forward in communication / Never hide Facts / Talk truth Only/ Do not go for Cut Throat Competition....Justify your Selling Price by Highlighting Your Plus Points........ Your Complimentary Closing of Sales Talk should result into.....Either You Win Consumer / Customer OR If Not you Gain Friend at least for Ever.....

If consumer insights aren't driving innovation in your advertising strategy, you need to reassess your data sources and methodologies to ensure you're capturing accurate, actionable insights. Re-evaluate how you gather and interpret consumer data and consider using diverse sources like surveys, social media, and market research to understand evolving preferences. Collaborate with cross-functional teams for a holistic approach, leveraging insights to craft targeted campaigns that resonate with your audience. Prioritize flexibility to adapt to changing trends and consumer behaviors and keep a close eye on competitors and industry shifts to stay relevant and ahead of the curve.

Take a closer look at the consumer data you have collected. Ensure that you are analyzing the right metrics and gathering insights from relevant sources. Reassessing data quality and validity can help uncover new insights that may have been overlooked

Encourage your team to think creatively and brainstorm innovative ideas that go beyond traditional consumer insights. Sometimes, breakthrough innovations emerge from thinking outside the box and challenging conventional wisdom

Ok... veo sin ofender a nadie que las respuestas parecen un poco mas de lo mismo dando vueltas por internet... la creatividad tiene sus formas y trabaja con todos los procesos del marketing, si necesitamos a partir de datos explorar la creatividad claramente la campaña empezo mal... por lo tanto si no empezamos por ahi empezemos de vuelta la campaña.

Interact directly with your target audience and engage them in co-creation sessions, focus groups, or online communities. By soliciting feedback and involving consumers in the creative process, you can gain valuable insights and inspire innovative advertising solutions

bueno parezco un poco repetitivo pero me parece importante remarcarlo, igual que en el caso anterior sino se hizo ese trabajo la campaña en si esta mal. Nos dicen que el mundo es digital, pero al mimso tiempo un vive en el mundo real y cuando crea audiencias a partir de algoritmos bueno el resultado por logica va a ser matematico, cuando creas audiencias y campañas a partir de interacciones sociales el resultado va a ser de conexión empatia etc lo que nos va a dar un publico real para aplicarlo en el mundo digital.

Certainly, content is always king. In my opinion, it’s essential to avoid overly elaborate creativity, which has become predominant recently. Simplicity, with a touch of creativity, is paramount. This process involves integrating the brand strategy with the content execution plan. The content should stem from the strategy and then be executed, followed by data analysis to measure campaign performance and make adjustments. For me, the most crucial aspect is the connection between a clear strategy and the ability to create content that reflects that strategy.

Utilize advanced technologies such as artificial intelligence, machine learning, and predictive analytics to uncover hidden patterns and trends in consumer behavior. These tools can help you extract actionable insights from large datasets and inform strategic decision-making

If your insights are expected your approach and methodology probably are too. Find new ways of thinking and observing the behaviour or strides of your audience. Redesign your inputs and you’ll get different outputs.

Look beyond traditional consumer data sources and incorporate insights from diverse perspectives, including market trends, industry experts, cultural observations, and emerging technologies. Diversifying inputs can enrich your understanding of consumer needs and preferences, sparking innovative ideas

Adopt an agile approach to advertising strategy by testing and iterating on ideas quickly. Embrace a culture of experimentation and continuous improvement, where failure is seen as an opportunity to learn and innovate. By iterating rapidly, you can adapt to changing consumer preferences and market dynamics more effectively

Nos olvidamos constantemente que el marketing digital tiene en lo que es productos si o si un 100 % de interaccion en el mundo real y en lo que es servicios la mayoria se conectan con nuestra vida en el mundo real, entonces crear campañas digitales pensando en mundos digitales es un error facil de caer uno cree que el proximo negocio lo va a encontrar en un mensaje de LinkedIn... no la red proporciona conexiones para generar interacciones en entra empresas y personas para generar negocios, no al reves.