What design elements create trust on your e-commerce landing page?

The key elements are - Product title explaining what the product is. This also helps in searching for a product - Key images of the product, key features, mobile hero image, occasion/reason to buy - Descriptor videos - 5 bullet points and descriptor - key compliance considerations - Reviews also help build relevance and other consumer perspective

Having a eCommerce website which is mobile friendly and all the categories, products are made visible rightly can be engaging. On top of that, product descriptions, good images, reviews & ratings, can really increase buying intention of the customers. If above things are achieved then plan to have mobile app for creating more engagement and easy process for customers to stay connected with your brand and view updated products.

While a lot of attention is given to product and customer value proposition and rightly so, what sometimes gets missed is the importance of communication of Brand value...Often it's expected for customers to know about the brand before they visit an e-commerce site and IMO a lot potential opportunity lies under that assumption. Imagine in a shopping mall you just went into a store for the 1st time and get that amazing experience of storytelling via visuals, ambience, well trained associates and indeed right products .. That is the kind of experience we have to create online....And it can be done with shift in mindsets, strong storytelling and not loading an e-commerce page with every capability that's available

The use of technology, such as AR, VR and 3D are helpful to increase consumer experience in the digital world. Brands that adopt technologies can, not only, better engage with consumers, but also increase conversion significantly. Brands need to continue evolving to become relevant, and texts and static images are not giving places to more advanced technologies.

Secure payment methods are fundamental to building that trust. A seamless and secure payment experience assures customers of their data’s safety and plays a vital role in increasing conversions. Ensuring that data remains within controlled areas and applying expertise in fraud management further bolsters this trust. Displaying recognized legal logos related to payment methods and a well known PSP solution can also significantly enhance user confidence and trust.

Generic or low-resolution visuals can be a death knell for trust. They convey an image of carelessness and indifference, which can erode your credibility. When customers perceive a lack of professionalism in your visuals, they may question the overall quality of your products and service. High-quality images and videos are not just about aesthetics; they convey professionalism, demonstrating your commitment to delivering quality products and services, and setting the stage for a trustworthy e-commerce experience.

Delivering superb visual quality on your e-commerce landing page is an extension of your expertise. Whenever you're creating visual content, implement: Storytelling: Videos, in particular, are a powerful tool for storytelling. They can convey the brand's story, values, and the story behind the product, which fosters an emotional connection and trust. User-Generated Content: Including user-generated content, such as customer reviews with images or videos of their own experiences with the product, adds authenticity and social proof. For UGC, authenticity is key.

I've witnessed numerous instances of product and online store failures due to subpar images, backgrounds, or inadequate showcasing of features. In the digital landscape, where customers can't physically interact with products, photos—both product and marketing—are crucial. They serve as the primary "feature" for customers. If you're unfamiliar with Airbnb's story and their free photography service, it's intriguing. Regarding videos, in my experience, 3D schemes or technical assembly videos are optimal for websites. Alternatively, before/after interviews with satisfied customers consistently yield positive results.

Short videos are trendy not only on social media channels but within marketplaces and standalone store. With outstanding content, such as how to use, tips and creative ways to explain the products' functional and emotional benefits, brands can see satisfactory results as means of high conversions.

High quality images and visuals are great tools to build or earn customer trust; it's shows credibility and expertise. But also bear in mind the size of your high standard videos and images. Ensure to abide by right sizing in order not to impact page loading speed. Customers want ease and speed when interacting with your page. Delayed page loading could irritate your customer.

UGC, whether it's video (ideally) or image-based based can be incredible at boosting social proof. If you can get genuine customer video content that is of reasonable quality on your landing pages you'll see conversions go up. Your customers can smell an influencer a mile away, the less-scripted customer videos though come across as far more genuine and believable.

The best social proof to have is user generated and influencer social content. It's more credible than brand content and more engaging than reviews alone. With the right technology, you can track and ingest these posts, match them to products in your catalogue, optimize for those most likely to lead to conversion, and personalize for what you know about the customer. Then it's a simple step for technology to make these experiences shoppable.

You can't avoid social proof when it comes to landing pages, for 3 reasons + 1 pro-tip: • It shows results and expected benefits your future customers will buy • It shows your brand is legitimate and already had successfully helped other customers • It gives another voice to your benefits: the voice of your customers, rather than having you repeating the same thing 5 times on your landing pages. Pro-tip: Select your reviews and social proof to handle the main objections you're usually seeing. This is the best way to answer them upfront.

Social proof works best when following the PSR formula: 👉🏼 Problem: Which problem did your customer have? 👉🏼 Solution: How did your product/service solve this problem? 👉🏼 Result: Which results did your customer achieve with your product/service? Potential customers will identify themselves with the problems that your customers had. They will then understand how your product/service can solve these problems. Lastly, adding the result to that equation will help potential customers to better evaluate the ROI of your product/service. This will make them see your product/service as an investment instead of as an additional cost.

In the decision-making process, customers inherently seek to avoid mistakes, prompting them to look for validation from others experiences. Featuring social proof prominently 'above the fold' can provide this reassurance. Display customer testimonials, ratings, or client logos near your UVP to serve as compelling indicators of trust, this subtly guides users towards a confident decision to engage with your brand, based on the positive experiences of others.

Online shoppers expect robust security; thus, an SSL certificate is essential, as is choosing a trustworthy payment gateway. Transparency is also key, so display a clear refund and returns policy. Accepted payment methods should be listed discreetly in the footer to avoid cluttering product pages with trust seals and encryption icons, which can be off-putting and unnecessary. Keep it simple and secure to foster trust and professionalism.

Enhance Trust with Clear URLs and Security Indicators: Strengthen shopper confidence by using canonical, human-readable URLs that align with your product, ensuring ease of navigation and credibility. Complement this with prominent security features like SSL certificates and trust seals on your landing page, affirming your commitment to their privacy and data security.

Security and privacy are vital for online businesses, people do not want to buy from unsecured sites. Here are a few strategies to protect your e-commerce store and gain customer trust. 1. Use Trusted Platform Like Shopify 2. Use SSL 3. Choose the right domain that matches your legal brand name like nike.com, not nike1678.com 4. Use a professional Logo 5. Add Favicon (Small and typically square image or icon that is associated with a website) 6. Use the Founder's story, a real picture of the team. 7. picture of the offline store if any 8. Use Customer Testimonial and real reviews from trusted sites like Trustpilot / Google etc 9. Integrate modern payment gateway like Appel pay, Paypal, shop pay, and Credit card payment.

I can give 3 hints that can save you a lot. Firstly, opt for reputable global payment providers to ensure secure financial transactions. This not only builds customer confidence but also minimizes the risks associated with potential payment breaches. Secondly, implement and adhere to stringent GDPR processes for handling personal data. Transparent procedures regarding data collection, processing, and storage underscore your commitment to privacy and security. Lastly, keep long-term backups. Threats may remain "sleeping" on your server for months before surfacing. Regular, comprehensive backups ensure that even if a compromise is detected later, you can restore your system to a pre-affected state.

Seamless UX, Mobile optimized pages and ease of navigation plays a major role here. The ability to put these into play on your eCommerce website will go a long way in getting customers spend time to shop on your ecommerce page.

The more visually appealing the page is, the easier it is to achieve better results. Avoid overloading it with too much information and aim for effective, clear communication that aligns with the page's design.

Analyse user interaction data from analytics to determine what are the most popular categories/products in your eCommerce store. Help user quickly navigate to what their looking for, don't bury your best sellers. Remember site search is the most under-invested component of ecommerce but this audience converts at least 2 x those who don't search and the insight they provide is next level, so make sure site search is clearly visible...invest in site search!

Navigating your e-commerce site shouldn't be a wild goose chase; it's your frontline playmaker, making every click a step towards the end zone. Think of it like Rogan's podcast or The Rock's filmography – diverse yet intuitive. Your site's gotta have that same mix, with buttons and breadcrumbs so smooth, customers cruise from homepage to checkout like it's a highlight reel. Cut the clutter, throw in some finesse, and watch your visitors turn into MVPs, scoring purchases like it's the Super Bowl. Don't let 'em drop the ball; make that navigation so slick, they can't help but score.

Imagine your CTA buttons like the Yellow Brick Road, each one is a step on the path that gets your customers to where you want them to go, which is to buy something or get in touch. By using the same colour for all your CTAs, it's like telling your customers to follow the yellow brick road straight to the checkout. Keep it clear and consistent.

From a design perspective, your buttons need to stand out. You achieve this by ensuring their colour is unique and different from the rest of your website. The language you use in your CTA is also very important. Try to be incredibly specific whilst including a key purchasing motivator. For instance if you sell ready-made meals: Meals Ready In 3 Mins - Never Cook Again. This is much more appealing than "Buy Now".

1) Show GST number, this will help create trust. 2) Video is most consumed content. If you are manufacturer, video of factory tour helps to build trust. Also founder video message about the company. These days people want to see who is behind the brand. Testimonial videos and reviews also helps to build trust. 3) Mention if associated with any government chamber of commerce like Assocham etc. or Marketplaces. 4) Write good quality content and more importantly display quality parameters you follow to manufacture the product. 5) Why buying online people hesitate to do payment, as lot of online frauds which is happening. Ensure to mention why it’s secure to do payment online from your website. 6) Display Realtime support option.

As a performance marketer, some of the things I implement include: – Customer Reviews and Testimonials: Display authentic customer reviews and testimonials. Use real names and photos to make them more credible. Trust Badges and Certifications: – Showcase trust badges and security certifications, such as SSL, payment security logos, and industry certifications, to reassure visitors about the safety of their data and transactions. – Clear Contact Information: Provide easy access to your contact information, including a customer support email, phone number, and physical address. This demonstrates transparency and accessibility.

Multi mode of contact. With such a great push for self service, there needs to be an alternative (that's easy to navigate to) to connect with a human, be it telephone, chat, email or form. For non-instant methods, be sure to follow up quickly to retain that trust.

If your production facility or products undergo 3rd party certifications or inspections, highlight it in the website footer. You might think it's "par for the course" in your industry or niche, but more often than not it adds another layer of trust to the consumer. You've spent the money on it, why not highlight it. In my industry (Food & Beverage, CPG) a few certifications that come to mind are: Paleo Certified, B-Corp, Non-GMO Verified, Rainforest Alliance, etc.

Other accomplishments/milestones we can highlight to earn our online customer's trust and confidence include: * No of years in existence. Eg "Serving customers since 2011". * No of customers/products sold. Eg "Hundredth printer sold in 2022." * No of countries we have shipped our products to. Eg "Happy customers in 31 countries." * Industry/category awards/recognitions won. Eg "User's Choice Award 2022, Best Customer Support 2021" etc. * Excerpts from media articles that have featured/mentioned our company, our products/ brands or our executives. * Marketplaces where we sell: Eg "Also sold on Amazon & Lazada." * Vendor accreditations/certifications earned. Especially important to reassure B2B customers that we are authorised and trained.