What customer behaviors should you track for Media Sales analysis?

1 Customer Journey

One of the most important customer behaviors to track for Media Sales analysis is the customer journey, which is the path that a customer takes from becoming aware of your media product or service to making a purchase and beyond. By mapping out the customer journey, you can identify the key touchpoints, channels, and interactions that influence the customer's decision-making process, as well as the pain points, challenges, and opportunities that affect their satisfaction and loyalty. Tracking the customer journey can help you tailor your media offerings, messaging, and pricing to each stage of the journey, as well as improve your customer retention and advocacy.

2 Customer Engagement

Another customer behavior to track for Media Sales analysis is customer engagement, which is the degree to which a customer interacts with your media product or service, such as viewing, clicking, sharing, commenting, or rating. Customer engagement can indicate how interested, satisfied, and loyal a customer is, as well as how likely they are to recommend your media product or service to others. Tracking customer engagement can help you measure the effectiveness of your media content, design, and distribution, as well as identify the most valuable and profitable customers and segments.

3 Customer Feedback

A third customer behavior to track for Media Sales analysis is customer feedback, which is the information that a customer provides about their experience, expectations, and opinions of your media product or service, such as surveys, reviews, testimonials, or complaints. Customer feedback can help you understand the needs, preferences, and pain points of your customers, as well as their satisfaction and loyalty levels. Tracking customer feedback can help you improve your media product or service quality, performance, and value, as well as address any issues or concerns that may affect your customer relationships and reputation.

4 Customer Churn

A fourth customer behavior to track for Media Sales analysis is customer churn, which is the rate at which customers stop buying or using your media product or service over a given period of time. Customer churn can indicate how well you are retaining and satisfying your customers, as well as how competitive and attractive your media product or service is in the market. Tracking customer churn can help you identify the reasons why customers leave, such as dissatisfaction, price, competition, or alternatives, as well as implement strategies to reduce churn and increase retention.

5 Customer Lifetime Value

A fifth customer behavior to track for Media Sales analysis is customer lifetime value, which is the total amount of revenue that a customer generates for your business over their entire relationship with you. Customer lifetime value can reflect how valuable and loyal a customer is, as well as how much it costs to acquire and retain them. Tracking customer lifetime value can help you optimize your media sales budget, resources, and efforts, as well as prioritize your most profitable and loyal customers and segments.

6 Customer Segmentation

A sixth customer behavior to track for Media Sales analysis is customer segmentation, which is the process of dividing your customers into groups based on their characteristics, behaviors, and needs, such as demographics, psychographics, media consumption, purchase history, or preferences. Customer segmentation can help you understand the diversity and complexity of your customer base, as well as customize your media sales strategies, offers, and communication to each segment. Tracking customer segmentation can help you increase your media sales conversion, retention, and loyalty rates, as well as enhance your customer satisfaction and value.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?