How can you use sustainable hotel trends to attract more guests?

Sustainability is not only good for the environment, but also for your hotel business. More and more travelers are looking for eco-friendly options that align with their values and expectations. In this article, you will learn how to use sustainable hotel trends to attract more guests and boost your reputation.

1 Reduce waste and energy

One of the easiest ways to make your hotel more sustainable is to reduce waste and energy consumption. You can do this by implementing simple practices such as using refillable toiletries, providing reusable water bottles, installing LED lights and sensors, and offering recycling bins. These actions will not only save you money, but also show your guests that you care about the planet and their comfort.

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Dario Vlasic

Sales Director
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Electricity card locks in hotel rooms greatly improve energy waste. Implementing any sustainable practices not only demonstrates the hotel's commitment to environmental conservation but also encourages guests to be mindful of their own ecological impact.

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2 Source locally and ethically

Another way to use sustainable hotel trends to attract more guests is to source your products and services locally and ethically. This means choosing suppliers that have a low environmental impact, support fair trade and social causes, and offer quality and freshness. For example, you can serve organic and seasonal food, buy handmade and natural fabrics, and partner with local attractions and tours. This will help you create a unique and authentic experience for your guests, as well as support your community and economy.

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Dario Vlasic

Sales Director
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Absolutely. It is a must for hotels in local tourist destinations that have easy access to organic food. Works both ways in promoting healthy way of life as well as supporting local community businesses

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3 Promote green activities and initiatives

A third way to use sustainable hotel trends to attract more guests is to promote green activities and initiatives that your hotel offers or supports. You can do this by highlighting your eco-certifications, awards, and memberships, as well as showcasing your environmental and social projects and goals. You can also encourage your guests to join you in your efforts, such as by participating in volunteer work, donating to charities, or offsetting their carbon footprint. This will help you build trust and loyalty with your guests, as well as inspire them to make a positive difference.

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4 Educate and engage your staff and guests

A fourth way to use sustainable hotel trends to attract more guests is to educate and engage your staff and guests about the importance and benefits of sustainability. You can do this by providing training and incentives for your staff to adopt green practices and behaviors, as well as sharing tips and resources for your guests to travel more responsibly and eco-friendly. You can also create a culture of sustainability in your hotel, by displaying signs, posters, and stories that showcase your values and achievements. This will help you create a sense of community and involvement among your staff and guests, as well as raise awareness and appreciation for sustainability.

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5 Innovate and differentiate your hotel

A fifth way to use sustainable hotel trends to attract more guests is to innovate and differentiate your hotel from the competition. You can do this by incorporating cutting-edge technologies, designs, and features that enhance your sustainability and guest experience. For example, you can use solar panels, rainwater harvesting, green roofs, and smart devices to optimize your energy efficiency and comfort. You can also use biodegradable materials, natural elements, and artistic touches to create a cozy and stylish atmosphere. This will help you stand out from the crowd and impress your guests with your creativity and vision.

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6 Communicate and market your sustainability

A sixth way to use sustainable hotel trends to attract more guests is to communicate and market your sustainability effectively and strategically. You can do this by using your website, social media, and online platforms to showcase your sustainability story, achievements, and offers. You can also use word-of-mouth, reviews, and testimonials to spread the word and generate referrals. You can also use discounts, rewards, and packages to entice and retain your guests. This will help you reach and attract more potential guests who are interested in sustainability and looking for a memorable and meaningful stay.

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Dario Vlasic

Sales Director
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Actually allocating funds on marketing such approach to sustainability brings revenue thought establishing the brand name among high quality standards in hospitality industry

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you use sustainable hotel trends to attract more guests?

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1 Reduce waste and energy

2 Source locally and ethically

3 Promote green activities and initiatives

4 Educate and engage your staff and guests

5 Innovate and differentiate your hotel

6 Communicate and market your sustainability

7 Here’s what else to consider

Hospitality

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