How can you attract renters and buyers for your properties?

Knowing the target market is key to create your target group and the respective personas. Before that it is necessary to set the right goals and then decide on what target group you need for which goals. The target market isn't as big as one might initially think. This indicates that a clear concept regarding your target market including target groups is done in a sophisticated way. The steps to take: 1. SWOT analysis for your target market 2. Get to know the market leaders and talk to peers in the industry 3. Revise your SWOT analysis and optimize 4. Conduct in-person surveys out in the blue with a general sample group 5. Revise your survey, improve and redo Research! 2. Define 3 target groups (personas) 3. Talk to b

Content is key. It's not about having a listing page with all the details, it's about explaining the core benefits of the properties to the potential buyer. Giving clear information on how one can benefit is the real deal. First you need to check the general trends in the housing sector and see what benefits people are looking for. Then you need to show yourself and provide success stories. Here it is necessary to provide video content, where you and a previous happy client talk about the benefits and the future of the market in general. Last but not least, focus on the geography. Every culture has different perceptions towards real estate. Do not underestimate the differences in this matter.

The typical go to strategy is to have your keywords in place. After conducting a thorough analysis of the target market and target group, it is necessary to adhere to their expectations. Which platforms are being used by your target group for searching real estate? What is the general sentiment (buy, rent)? By trying various platforms and keeping an eye on the performance one can improve the listings within a few iterations. People love comparisons, reviews and simply want to know the ROI. Display it in a fashionable and at the same time honest way. If you want to be a great salesperson then show yourself and make sure that you provide value, where people might display appreciation.

Quick responses, high quality support and additional informations are needed in this phase. Communication is key in every aspect of attracting buyers. In every case it is important to assume that no one wants to buy your real estate asset. This will help you to establish a clear path/strategy for yourself. Communication means being honest. Honesty might not get you the quickes success but it will give you sustainable success over the years. A potential buyer will appreciate honesty in a way, where everything in the communication will get easier for you. Always make sure to think of yourself as the buyers friend who advises him what to do instead of being a typical salesperson. People love having good relationships!

I disagree with this one. If the market conditions are not good, incentives do not help at all. If the market conditions are great and the general sentiment is attractive, you won't need to add incentives. The best incentives that you can provide is clear communication paired with being a straight character.

Try using Facebook Ads Campaign. Let's face it, we're living in a digital world now. Facebook has 2.8b users and with that number, there are definitely qualified leads. Here are some hacks: - Research your market so you can target it effectively - Test your creatives - Create a system for follow-ups