Marketing

Marketing is an important functional area of management that involves activities undertaken by an organisation for the promotion of buying and selling of a good or service. The meaning of marketing is different in the traditional sense and modern sense.

In the traditional sense, it means the performance of business activities directing the flow of goods and services from manufacturers to consumers. In simple terms, the traditional meaning of marketing focuses on selling a good after it has been manufactured. In the modern sense, marketing means a social process through which an individual gets what he/she wants by creating offerings and the free exchange of products and services with others. 

According to the American Marketing Association, “Marketing is the performance of business activities that direct the flow of goods and services from producer to consumer or user”.

According to Philip Kotler, “Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with other”.

Topics in Marketing

1. Marketing: Features and Functions
2. Meaning and Elements of Marketing Mix
3. Marketing Management Philosophies
4. 5 Steps of Marketing Process
5. Difference between Selling and Marketing
6. STP – Segmentation, Targeting, and Positioning
7. Business Buyer Behaviour: Meaning and Types
8. 8 Steps of Business Buying Process
9. Types of Buying Decision Behaviour
10. Buyer Decision Process
11. Steps of Designing a Customer-Driven Marketing Strategy
12. Personal Selling: Steps in the Creative Selling Process
13. Types of Wholesalers
14. Product Life Cycle (PLC) | Stages and Case Study of Apple
15. New Product | Concept, Importance and Challenges
16. Five Product Levels
17. 8 Stages of New Product Development Process
18. Difference between Branding and Packaging
19. Unique Selling Proposition | Full Form of USP, Types and Example
20. Changing Marketing Landscape
21. Marketing Research: Meaning, Scope and Uses
22. Methods of Marketing Research
23. 7 Stages in Marketing Research Process
24. What is Search Engine Marketing and How it Works?
25. Internet Marketing : Meaning, Types and Internet Marketing Strategy
26. Performance Marketing : Meaning, Types, Strategy, Benefits & Examples
27. Multilevel Marketing (MLM) : How it Works?
28. Affiliate Marketing – Working, Types, Advantages & Disadvantages
29. Service Marketing – Types and Marketing Strategies for Service Firms
30. Agricultural Marketing: Meaning, Measures, Defects and Alternate Marketing Channels
31. Vertical Marketing System | Types, Benefits and Drawbacks
32. Horizontal Marketing System: Meaning, Types and Advantages
33. Difference between Vertical Marketing System and Horizontal Marketing System
34. What is Content Marketing? |Types, Importance & Strategies
35. Steps of Content Marketing
36. Marketing Intelligence | Concept, Significance, Types and Uses
37. Marketing Logistics | Meaning, Functions, and Components
38. Marketing Environment: Features and Types
39. Pricing | Objectives, Importance, Factors and Pricing Strategies
40. Types of Pricing Methods
41. Pricing Strategy for New Products
42. Price Adjustment Strategies
43. Basis for Market Segmentation
44. Steps in Market Segmentation
45. Market Targeting Strategies
46. Benefits of Market Segmentation
47. Levels and Patterns of Market Segmentation
48. Promotion | Types, Importance and Characteristics
49. Stages of Consumer Adoption Process
50. Channel Design Decision: Meaning, Importance, and Steps
51. Stages of Consumer Adoption Process
52. International Marketing | Features, Scope and Significance
53. International Marketing Research | Meaning, Significance and Process
54. Problems and Challenges to International Marketing
55. International Advertising| Meaning, Objectives and Challenges Involved
56. Sales Interview Questions and Answers

Benefits of Studying Marketing

• Helps in Gaining adaptable skills.
• Helps in a variety of industries.
• Helps in a gathering and analysing market information.
• Helps in influencing decisions of individuals or groups.
• Helps in understanding how to influence decisions.
• Helps in communication skills.
• Helps in understanding other people.

What will you do as a Marketing Professional?

• Implementing strategy: The main function of a Marketing Professional is to implement strategy that outlines how the marketing team will support business goals. You help implement this strategy via prioritized activities on the marketing roadmap.
• Gathering and analysing market information: Collecting adequate, reliable and timely market information about the market is one of the most important functions of a marketer. It involves studying market conditions, to determine needs, priorities and preferences of the customers. The main motive behind gathering and analysing the market is to identify products and services which lead to customer satisfaction.
• Market planning: After gathering and analysing the market information, a Marketing Professional is required to develop plans according to the market conditions so that marketing objectives can be achieved. Making plans for increasing production level, plans for promotion, etc. are included in market planning.
• Creating programs and campaigns: Various marketing campaigns are run by Marketing professionals that align with the company's strategic objectives.
• Coordinating cross-functional teams: One of the most important function of a Marketing professional is to provide cross-functional leadership. As a Marketing professional you are required to keep everyone informed of the marketing plans. And all the internal marketing-related questions or requests are also handled by the Marketing Professional.
• Product planning and development: The main aim of a product is to satisfy the needs and wants of people. If the product satisfies the needs and wants of people, then it is said to be successfully marketed. All the decisions regarding feature, shape, size, etc., are involved in product planning and development. Unique design, features, colour, etc., make a product attractive and more demanding.

Marketing Careers

1. Social media coordinator

• Social media coordinator plan, develop, manage and coordinate social media campaigns on different social media platforms as per client or company requirements.
• Creates and curates relevant and engaging text, video, audio and visual content for their clients. 

2. Marketing executive

• This role requires developing, implementing and overseeing sales strategies and campaigns to promote brands, services and products. 
• Conducting market research, monitoring consumer trends, tracking marketing data and creating sales performance reports.

 3. Marketing coordinator

• Functions of Marketing coordinators is planning, budgeting, implementation and coordination of print, broadcast and online marketing campaigns.
• Marketing coordinator also collect customer data to develop marketing strategies and coordinate marketing activities by researching markets, monitoring trends, conducting customer surveys and evaluating competitors. 

4. SEO specialist

• SEO specialist helps in increasing the quality and quantity of web traffic to business websites.
• They conduct content research, assist with content creation and make website architecture recommendations to improve the SEO. 

5. Marketing assistant

• Various administrative tasks related to marketing campaigns, such as gathering marketing data, maintaining databases and communicating with clients are done by  Marketing assistant.
• Tasks such as preparing reports, case studies, white papers, presentations and other marketing materials is performed by Marketing assistant.

 6. Marketing analyst

• Marketing analyst assess market conditions, determine the demand for products and services, evaluate the prices people might be willing to pay for them and identify target customers. 
• Competitive analysis, keeping track of advertising expenses, implementing marketing tools and assisting with client acquisitions is done by Marketing analyst.

 7. Content marketer

• Tasks such as planning, researching, creating and sharing various types of engaging, shareable content on multiple platforms for promotional purposes.
• Content marketer with the help of SEO get their content to rank high in search engine results. 

 8. Digital strategist

• Company's business goals is identified and appropriate digital marketing strategy is implemented by a Digital strategist.
• Digital strategists work for brand awareness, drive web traffic and increase engagement using various digital assets and SEO techniques, 

 9. Director of marketing

• The marketing department and its daily operations is looked and managed by the director of marketing. Supervising marketing campaigns, conducting marketing research and evaluating marketing strategies are some of the tasks which are performed by Director of marketing.
• Developing pricing strategies and advertising budgets, monitoring returns on investment and providing advice, support and direction to the marketing teams are functions of the directors.

10. Product marketing manager

• The main role of Product marketing manager is developing marketing strategies to promote and sell products. They also conduct market and consumer researches to determine before launching a products in any location.
• Outbound marketing activities like advertising, broadcasting, telemarketing, cold-calling, etc., is done by Product marketing manager to increase brand awareness with the target consumers.