Marketing
The marketing option emphasizes how and why people and organizations purchase and consume goods and services, via a system of organizational activities designed to plan, develop, price, promote, and distribute products and services.
The Honours BCom (option in Marketing) is available in CO-OP and French immersion.
Sample Courses
Consumer Behaviour, Services Marketing, Advertising and Sales Promotion Management, Market Research, Marketing Strategy, International Marketing, Digital Marketing Technologies, Promotional Planning Practicum.
Student Activities
Through the Telfer Marketing Association, participate in events such as Mad Marketing, a speed-networking evening, or the Happening Marketing Case Competition, as well as participation in the popular Jeux du Commerce – all opportunities for you to learn, network, be challenged, and have fun.
Career Examples
Market Analyst, Promotions and Communications Officer, Sales manager, Product and Brand manager, Relationship manager, MarkOps manager, Publicist/Public Relations manager, Digital or Social Media Marketing manager.
