Marketing
The marketing option emphasizes how and why people and organizations purchase and consume goods and services, via a system of organizational activities designed to plan, develop, price, promote, and distribute products and services.
The Honours BCom (option in Marketing) is available in CO-OP and French immersion.
Sample Courses
Consumer Behaviour, Services Marketing, Advertising and Sales Promotion Management, Market Research, Marketing Strategy, Promotional Planning Practicum
Student Activities
Through the Telfer Marketing Association, participate in events such as the TMA Dash, an event inspired by the Amazing Race, Mad Marketing, a speed-networking evening, or the Happening Marketing Case Competition, providing you with unique opportunities to learn, network, be challenged, and have fun.
Career Examples
Market Analyst, Promotions and Communications Officer, Branding Manager, Publicist/Public Relations Manager
