Digital Marketing has supported innovation since the dawn of the Web, from start-ups to mature Web properties. The W3C community sees an emerging need for standard mechanisms in support of digital marketing interoperability and analytics for the ecosystem’s growth and resiliency.

In this workshop we wish to consider a wide spectrum of issues, ranging from blogs and social networking sites, to localization of large corporate or organizational enterprises. We are particularly interested in speakers who can identify gaps in standards and best practices related to the mutilingual Web, and propose opportunities for addressing those.

Participants will investigate strategies toward better privacy protection on the Web that are effective and lead to benefits in the near term. This includes discussing basic privacy UI features that will, on the long run, create a user experience that loops with user expectations. We expect certain controls and dashboards in a car. Perhaps we can create a similar clarity for the privacy dashboard of our devices.

The Workshop focus will be on users: user experience, user behavior and how we can offer controls that provide the necessary transparency of privacy-affecting interactions. We will also discuss how developers can meet users' privacy needs on the Web, including what APIs are necessary for user privacy.

The Workshop will focus on authentication, hardware tokens, and next steps for cryptography on the Web.

Participants in this workshop will examine the potential for open standards as a basis for services, either between devices, at the network edge, e.g. in home hubs, or in the cloud. They will discuss the use of web protocols and scripting languages for implementing services, the need for APIs for implementing drivers for specific IoT technologies, a shared approach to describing services as a basis for interoperability, and the underlying use of HTTP/COAP, Web Sockets, and EXI/JSON for RESTful services.

As with previous MultilingualWeb events, this workshop will bring together speakers and participants with an interest in best practices and standards aimed at helping content creators, localizers, tools developers, and others meet the challenges of the multilingual Web. This workshop will emphasize new technology developments that may lead to new opportunities for the Multilingual Web. A unique proposition of the workshop is that it brings together speakers and provides opportunities for networking across a wide range of communities to produce a holistic view of the problems faced in developing and deploying multilingual content and applications on the Web.

This workshop seeks to make it easier to monetize open Web applications, as an effective alternative to proprietary native app ecosystems. In essence, we would like to improve the end user experience and give users greater freedom in how they pay, to reduce the burden on developers and merchants, and to create a level playing field for competing payment solutions providers large and small.

With HTML5 well on its way to standardization in 2014, and a new effort on HTML 5.1 recently launched, it is time to have fresh look at the current state of the art in order to identify remaining roadblocks for the use of Web technology in broadcasting and the TV industry. The goal of this workshop is to assemble key players from TV and the Web industry to discuss the important questions of Web and TV convergence, and how standardization can help across the globe.

Many data-driven applications have geospatial information at their core. Very often the common factor across multiple data sets is the location data, and maps are crucial in visualizing correlations between data sets that may otherwise be hidden. How can geographic information best be integrated with other data on the Web? How can we discover that different facts in different data sets relate to the same place, especially when 'place' can be expressed in different ways and at different levels of granularity? It's this desire to work with multiple data sets in different formats about different topics and link those with the powerful technologies used in geospatial information systems that is behind the linking geospatial data workshop.

The Vancouver IETF plenary concluded that pervasive monitoring represents an attack on the Internet. Pervasive monitoring targets protocol data that we also need for network manageability and security. This data is captured and correlated with other data. There is an open problem as to how to enhance protocols so as to maintain network manageability and security but still limit data capture and correlation.

The overall goal of the workshop is to steer IETF and W3C work so as to be able to improve or strengthen the Internet in the face of pervasive monitoring. A workshop report in the form of an IAB RFC will be produced after the event.

HTML5 has paved the way for development of rich web applications and has been widely adopted by application developers. Ease of user-interaction (user experience) with applications has become a prime focus world-wide, thanks to the proliferation of new devices and platforms including mobile phones, tablet devices, eBook readers, and gaming platforms. In addition, traditional platforms such as TV's, sudio systems, and automobiles are rapidly becoming capable of much more intelligent interaction than in the past. User-interaction through speech, touch, gesture and swipe has become the key differentiator in the success of popular applications today. One of the key advantages of the W3C Multimodal Architecture (MMI) is its suitability for simple to sophisticated applications across devices in creating compelling user experiences, leveraging advances in i/o methodologies, and supporting inter-operability among multiple vendors' products.

Participants will explore approaches for using Web Content Accessibility Guidelines (WCAG) 2.0 and its supporting resources in different policy settings and contexts. It is open to policy-makers, users, developers, accessibility experts, researchers, and others interested in adopting, referencing, and applying WCAG 2.0.

The MultilingualWeb community develops and promotes best practices and standards related to all aspects of creating, localizing, and deploying the Web across boundaries of language. It aims to raise the visibility of existing best practices and standards for dealing with language on the Internet and on identifying and resolving gaps that keep the Internet from living up to its global potential.

Today’s eBook market is dynamic, fast-changing and strong. eBooks compete with printed versions, and there is a wide choice of hardware and software available for eBook readers. Nevertheless, publishers face major business and technical challenges in this market, some of which could be reduced or removed by standardization.

This workshop serves as a forum for the W3C membership and the public to discuss the Consortium's next steps in the area of tracking protection and Web privacy. What have we learned from Do Not Track standardization and real-world implementations? Furthermore, undoubtedly support for privacy on the Web platform cannot end with Do Not Track: what should we look at next and beyond DNT?

W3C’s Open Web Platform (OWP) is driving this and other industry transformations. The promise of the early information superhighway is being fulfilled. Whether tethering a driver’s smartphone or tablet to work with a car--or embedding technology into the car itself--there’s no need to reinvent the wheel. The Web can take you there. Participants in this workshop will have the opportunity to share their own perspectives, requirements, and ideas to ensure that emerging global technology standards meet the needs of the Web and Automotive industries.

There is a an industry-wide momentum towards adopting HTML5 and its series of companion specifications to deploy applications based on the Open Web Platform. Some of those applications are facing however challenges with regards to their performances. While Web browsers are improving their implementations on an ongoing basis, not all of those performance issues are due to the speed of the implementations. Participants will look at a broad range of performance issues and how to address them.

For many years, W3C has been a keen promoter of Open Data, fostering a culture in which public administrations make their data available, ideally in machine-processable formats. Many governments have embraced the idea with enthusiasm, setting up national data portals. As part of the FP7-funded Crossover Project, W3C and the European Commission are running a Workshop in June, just ahead of the Digital Agenda Summit, to ask a simple question: what is all the 'new' government open data being used for?

The Web is at a turning point with the emergence of the Open Web Platform, the set of technologies used to create highly interactive experiences and social apps on a broad range of devices. W3C has helped foster the deployment of Web technology on mobile devices and, for the past two years, has made the convergence of Web and TV a priority (see the Web and TV Interest Group). We now see an opportunity to extend the Web to a new class of devices: very large digital displays. We invite operators of consumer electronics companies, digital signage platforms, advertisers, browser vendors, sign owners, and others to participate in this discussion.

Building on the success of the preceding events in Madrid, Pisa, and Limerick, this workshop will once again bring together speakers and participants with an interest in best practices and standards aimed at helping content creators, localizers, tools developers, and others meet the challenges of the multilingual Web. It provides further opportunities for networking across communities that span the various aspects involved.

Linked Data technology also offers a huge potential for enterprise applications, e.g., for the integration and the management of data within and across enterprises. The distributed nature of Linked Data enables loose-coupling for data sharing within and between organizations. With Linked Data, enterprises have a unique opportunity to cooperate in their use of shared data without the costs of extensive coordination. Sharing a common data model (RDF) allows us to establish design patterns for providing dereferencable resource identifiers, migrating and cloning data as business needs and data authorities evolve. These will address issues such as data distribution, query federation, access control, encryption and signature, legal problems around the access of datasets and business models in using open or closed linked data. Please join the W3C Linked Data community at this workshop to air requirements, share solutions and develop a healthy and scalable Linked Enterprise Data infrastructure.

If you are a developer or designer wanting to hear the latest news on HTML5 and the open web platform, and your place in it, save the date for W3C's first developer conference.

Join the Jam! Participation is free and open to all. Participation in this Jam is intended for individuals and professionals working in businesses or the social business space. If you are passionate about leveraging social capabilities to improve business results or if you want to discuss your ideas on how social technologies offer business value beyond traditional social media approaches, then this Jam is the right place for you. The meeting should produce a better understanding of how businesses are using social technologies and the challenges they face integrating the technologies into their existing environments.

Off-line use of Web applications is one of the key missing elements from the Web platform that application developers require. The current fragmentation in this solution space is creating confusion among would-be WebApp developers and organizations who would otherwise invest in the Open Web Platform. This workshop will examine requirements that can be derived from the implementor and developer experiences, with the goal of informing future standardization efforts.

Integration of heterogeneous data and services has always been a concern for creators and managers of services. With the emergence of the Web, the need for reusing data and services has become even stronger as the number of available services has grown. Different services stacks now exist from Web Services to Cloud-based services.

The goal of this Workshop is to bring together people with different ways of looking at the issues left unsolved by the existing stacks, to investigate the possible paths to help bridging services built using different paradigms, and to identify points where standardization would help integration of services and data.

Following the success of its regional workshops in Tokyo, Japan and Berlin, Germany, the W3C will host a third workshop on Web and TV convergence in Hollywood, California on 19-20 September, 2011. In the previous two workshops, participants identified opportunities for convergence of Web and TV infrastructure and began identifying technical challenges. This third workshop will continue these efforts, with a particular focus on the needs of content creators and distributors.

The Workshop on Mobile and Web Mobile Technologies in Social and Economic Development aims to understand the challenges associated with using mobile phones and Web technologies to deliver sustainable services for underprivileged populations in developing countries.

Social networking has transformed the Web. However, most Social Web applications today limit relationships to those with accounts in the same system. As with many other communications tools (telephone, email, Web) people will ultimately prefer Social Web applications without such barriers, where anyone can communicate seamlessly with anyone else, whatever application they are using. W3C will be exploring how to achieve "One Social Web" at Federated Social Web Europe.

The Web is now critical infrastructure and, as such, requires mechanisms that foster trust. For critical enterprise activity, effective government engagement, and sensitive social information accessed over the Web, a higher level of identity assurance, privacy protection, and security is required, and client-side technologies like browsers have an important role to play. There is a pressing need for trustworthy, widely-applicable digital identity management. W3C is therefore organizing a Workshop on Identity in the Browser. Participants will investigate strategies to facilitate the development and deployment of improved identity authentication and authorization technologies across the Web. Also included in the workshop will be explorations into the operational, policy, and legal issues that must be addressed by the solutions.

Tracking (e.g., for behavioral advertising) has come to the forefront recently as part of the overall Web privacy conversation in the broader Web and policy community. Several software vendors (including Microsoft, Mozilla, and Google) are offering measures that are intended to permit users to opt out of this tracking, or to prevent tracking by Web sites that are known to engage in these practices. Similar technology is deployed in a number of plugins (including NoScript, AdBlock plus, TACO, and PrivacyChoice). As part of ongoing efforts in the area of user privacy on the Web, W3C is organizing a Workshop on Web Tracking and User Privacy.

Today, the World Wide Web is fundamental to communication in all walks of life. As the share of English web pages decreases and that of other languages increases, it is vitally important to ensure the multilingual success of the World Wide Web. The MultilingualWeb project is looking at best practices and standards related to all aspects of creating, localizing and deploying the Web multilingually. The project aims to raise the visibility of existing best practices and standards and identify gaps. The core vehicle for this is a series of four events which are planned for the coming two years. Following the highly successful first event in Madrid, this second workshop will be held in Pisa, Italy.

The IT industry is building the future Web platform at W3C. HTML5, CSS, SVG, and other open global standards for Web technology are starting to be deployed in browsers, and the Web community is enthusiastic about host of new features such as location-based services. W3C is organizing this workshop to bring the television industry and other producers of consumer electronics into the discussion. Participants in this workshop will have the opportunity to share their own perspectives, requirements, and ideas to ensure that emerging global standards meet their needs.

Who we are (e.g. our thoughts, dreams, feelings, DNA sequence), what we own (such as financial property), what we have experienced and how we behave (audio/visual/olfactory transcripts), and how we can be reached (location, endpoint identifiers) are among the most personal pieces of information about us. More and more of this information is being digitized and made available electronically. The question for us therefore is: How can we ensure that architectures and technologies for the Internet, including the World Wide Web, are developed in a way that respects users’ privacy?

Today, the World Wide Web is fundamental to communication in all walks of life. As the share of English web pages decreases and that of other languages increases, it is vitally important to ensure the multilingual success of the World Wide Web.

The MultilingualWeb project is looking at best practices and standards related to all aspects of creating, localizing and deploying the Web multilingually. The project aims to raise the visibility of existing best practices and standards and identify gaps. The core vehicle for this is a series of four events which are planned for the coming two years. As the first of the four events, this workshop will introduce and review currently available best practices and standards aimed at helping content creators, localizers, tools developers, and others meet the challenges of the multilingual Web.

This workshop will explore solutions to privacy based on controlling data usage and on data handling. We also solicit contributions on techniques for ``sticky policies'' that ensure that policies constantly move along with the related data.

The demand for access to applications, video, and other network services continues to grow. The Web platform itself continues its expansion to support mobile devices, television, home appliances, in-car systems, and more consumer electronics. To meet the growing demand, the Web platform of the future will require smarter integration of non-PC devices with Web technology so that both hardware and software vendors can provide richer Web applications on various devices at lower costs.

As the Web advances toward becoming an application development platform that addresses needs previously met by native applications, work proceeds on APIs to access information that was previously not available to Web developers. The broad availability of possibly sensitive data collected through location sensors and other facilities in a Web browser is just one example of the broad new privacy challenges that the Web faces today. Earlier approaches to address privacy issues for the Web, especially through policy languages, have not seen broad implementation in current-generation Web browsers.

This workshop serves to investigate strategies toward better privacy protection on the Web that are effective and lead to benefits in the near term.

The goal of the workshop is to gather feedback from the Web community on whether and, if yes, in which direction RDF should evolve. One of the main issues the Workshop should help deciding is whether it is timely for W3C to start a new RDF Working Group to define and standardize a next version of RDF.

The goal of the workshop is to understand the limitations of the current W3C language model in order to develop a more comprehensive model. We plan to collect and analyze use cases and prioritize requirements that ultimately will be used to identify improvements to the W3C language model. Just as W3C developed SSML 1.1 to broaden the languages for which SSML is useful, this effort will result in improved support for language capabilities that are unsupported today.

Augmented reality (AR) is a long standing topic in its own right but it has not been developed on the Web platform. As mobile devices become more powerful and feature-rich, the workshop will explore the possible convergence of AR and the Web. The objective of this Workshop is to provide a single forum for researchers and technologists to discuss the state of the art for AR on the Web, particularly the mobile platform, and what role standardization should play for Open Augmented Reality.

Web application developers face increasing difficulties due to wide variations in device capabilities, in the details of the standards they support, the need to support assistive technologies for accessibility, the demand for richer user interfaces, the suites of programming languages and libraries, and the need to contain costs and meet challenging schedules during the development and maintenance of applications. Research work on model-based design of context-sensitive user interfaces has sought to address the challenge of reducing the costs for developing and maintaining multi-target user interfaces through a layered architecture that separates out different concerns. Workshop participants will collectively help to identify opportunities and challenges for new open standards in the area, particularly concerning the semantics and syntaxes of task, abstract and concrete user interface models. In addition, workshop participants will have the opportunity to discuss the role of model-based approaches in relation to other standards, for instance, XForms, ANSI/CEA-2018 and MDA, and the relationship to work on standards for Web delivery including HTML5 and browser scripting APIs.

This workshop brings together worldwide research and user communities to explore evolving application scenarios for access control technologies, such as XACML. Results form a number of recent European research projects in the grid, cloud computing, and privacy areas show overlapping use cases for these technologies that extend beyond classical intra-enterprise applications. At this workshop, we will explore commonalities between different application scenarios, and standardization needs (at W3C and elsewhere) above and beyond the technology substrate that exists today.

The goal of this workshop is to identify opportunities and challenges for interactive access to financial data expressed in XBRL and related languages, and the broader opportunities for semantic technologies. What are the use cases? Who are the stakeholders? What are the potential roadblocks and how can they be addressed? How can new applications be created based upon integrating XBRL with other sources of information? The main outcome of the workshop will be the publication of a report that will serve as a guide for further work in both W3C and XBRL International.

The W3C Workshop on the Africa Perspective on the Role of Mobile Technologies in Fostering Social Development aims to understand specific challenges of using mobile phones and Web technologies to deliver services to underprivileged populations of Developing Countries, and to capture the specificities of the African context.

The goal of this workshop is to identify and prioritize directions for SIV standards work as a means of making SIV more useful in current and emerging markets.

The high level goal of this workshop is to bring together the world experts on social networking design, management and operation in a neutral and objective environment where the social networking history to date can be examined and discussed, the risks and opportunities analyzed and the state of affairs accurately portrayed. Based on the facts and a consensus-based industry landscape, plans for the future can be made by the industry participants.

The goal of this workshop is to bring together people from a wide variety of backgrounds (API designers, security experts, usability experts, ...) to discuss the security challenges involved in allowing Web applications and widgets to access the APIs that allow to control these features, and to advise the W3C on appropriate next steps for any gap that needs to be addressed with new technical work.

The high level goal of this workshop is to gather and share possible use cases and/or case studies for Semantic Web in the Oil and Gas industry in order to understand the business drivers and benefits of using Semantic Web in that particular area of industry.