2025 Natural Products Expo West NEXTY Awards winners revealed!2025 Natural Products Expo West NEXTY Awards winners revealed!

Starting from an impressive pool of 161 finalists, the NEXTY Awards judges carefully selected one standout winner in each of the 34 categories. With so many groundbreaking products in the mix, we’ve also honored three additional finalist brands with an Editor’s Choice Award. This year, trends such as innovative brand collaborations, clean ingredient lists and transparent sourcing stood out among the finalist products.

The NEXTY Awards celebrate the best and the brightest of the natural products industry. These winners aren’t just shaping the future of the natural products industry—they’re redefining the grocery aisle at large. From discovering fungi in ancient hot springs, to enriching classic comfort foods with sustainable grains or ensuring fair wages for farmers around the world, the NEXTY Award winners bring their inspiration, innovation and integrity to the natural products community, tantalizing and exciting both new and old natural products industry consumers alike. They’re proving that clean beauty can be luxurious, that sustainability and flavor go hand in hand and that responsible business practices can drive meaningful change.

This year’s winners were revealed live on stage at the Natural Products Expo West NEXTY Awards Ceremony. If you couldn’t join us in person, you can watch the ceremony here. Don't forget to explore every finalist’s story on Beacon Discovery, your go-to platform for discovering cutting-edge natural product brands all year long.