Yoplait UK

🚨 NEW PRODUCT LAUNCH 🚨 We're extending our yoghurt expertise into the adult category by launching SKYR Natural, based on an Icelandic recipe. Yoplait SKYR is thick and creamy, rich in protein, naturally fat free and rated as ‘best tasting’ when blind tested with consumers 😋 Currently the number one selling product in France from Yoplait out of the total Chilled Yoghurt and Dairy (CYD) category, Yoplait SKYR is set to shake up the plain and natural category when it hits the UK next month in Ocado Retail and Iceland Foods. “In the UK we are famous for our iconic kids’ yoghurt brands including Petits Filous and Frubes but globally we have a much wider repertoire, and our ambition is to bring our wider yoghurt expertise and innovation to UK consumers and retailers,” explains Antoine Hours, General Manager at Yoplait UK. #productlaunch #dairy #yoghurt #naturalyoghurt #skyr Yoplait SKYR is available in 450g pots with an RRP of £2.25.

Join us at the National Convenience Show 2025, The NEC, Birmingham on stand B339 to hear about the importance of on-the-go yoghurt. Members of our team including Jason Russon, Phil Lawrence and Ben Nichols will show how iconic brands such as YOP, Petits Filous and Frubes can help you drive footfall, capture new customers and drive your bottom line all the while bringing dairy goodness and fortification to kids across the UK! Come say hello 👋🏻 #NCS #NationalConvenienceShow #Dairy #kidsyoghurt #goodness

Dentists recommend brushing twice a day, but we say...why not snack while you're at it? 🍓 🥛 Introducing our new Petits Filous Yoghurt Toothpaste! The only toothpaste with the delicious taste of yoghurt and the surprising twist of Stawberry & Garlic! Because minty freshness is so last year. This April it's all about the yoghurt. Just one squeeze gives your little one: ✅ Calcium for healthy teeth and bones ✅ Garlic, known for helping immune health (so they can fight off those pesky school germs) ✅ A one-of-a-kind Strawberry & Garlic flavour that's definitely fresh, right? #yoghurt #innovation #aprilfool

Introducing our new YOP recyclable PET bottle ♻️ Our 500g and 825g bottles now feature clear PET and include 35% RPET, with a new mico-perforated sleeve and clear instructions for the consumer to remove before being put into the recycling bin. Each bottle now also sports an attached cap, enabling the PET bottle and cap to be easily sorted and recycled and to help minimise littering.  “Our ambition is for all of our packaging to be recyclable by the end of 2025 and the move to PET and inclusion of RPET in our Yop bottles this year and the move to PET for our Petits Filous, Wildlife, Peppa Pig and Paw Patrol pots last year has seen us take a huge step towards this ambition,” explains Antoine Hours, General Manager at Yoplait UK. “We are confident that we can move towards being a more circular brand as technologies and infrastructures become more sophisticated.” The efforts of our R&D, Packaging, Innovation and Engineering teams at our Monéteau plant are to be congratulated for bringing the new bottle to the UK market 👏 Daniel LUCOT Caroline COMTE Arnaud BERNARD Romain Eteve Yves Peloille Xavier MARTINEAU Victor Dumont Lucie Rivalan Sophie Eeckman Delphine Moreau Léana LAURENT

🚨 Breaking news 🚨 Frubes has relaunched with a new-look in a bid to drive differentiation, bring fun and excitement, increase loyalty and make Frubes the yoghurt brand of choice for lunchboxes and snacking. 🍃 The new pack design dials up naturality, calling out the use of natural flavours, no added colours and carries a new reassurance message focused on the nutritional benefits of Frubes. 🦴 Focusing on dairy goodness, fortification critical for kids’ bone development and a call out on the taste and texture that kids love. 🎮 Children will now be able to find a new game on the back of pack which taps into the craze for gaming. Targeted at children aged 7-13 years-old, the new packs feature QR codes which unlocks characters and skills and there is £1,000 worth of gaming vouchers up for grabs every month. “Keeping our brands relevant is critical to ensuring shoppers pick them up and children want them included as part of their lunch and snack times. We are putting a huge focus on Frubes in 2025 with the aim of bringing new shoppers into the kids’ yoghurt category and retaining our existing loyal consumers," explains Ewa Moxham. #brandrelaunch #yoghurt #kidsyoghurt #dairy #healthy

The news is out 🐷.... and we’re thrilled that Mummy Pig is expecting a baby and Peppa will be a big sister, again! Our Peppa Pig yoghurts are a firm family favourite and we're expecting the excitement and buzz around the new addition to get even more children excited about Peppa Pig. Each of our yoghurts is fortified with Calcium and Vitamin D to help all little ones develop healthy bones. We're honoured to be working with Hasbro in what will be a very exciting year 🐽 #ExpectingPigChanges #Brandpartnerships #kidsyoghurt #fortification #healthy

Our mischievous marketing team are working on a very exciting top secret project involving lights, cameras, little people and the UK's number one kids' yoghurt brand. Watch this space for the big reveal 👀 #marketing #kidsyoghurt #dairy #healthy

We're delighted to share that we have won GOLD in the GroceryAid awards in 2024, for the 2nd year running 🌟🌈 We're proud to continue to support such a brilliant charity, and so lucky to have access to the invaluable services they provide for our industry colleagues. As a reminder, GroceryAid provides all grocery industry colleagues with emotional, financial and practical advice and support 24/7, 365 days a year. Well done to Ben Nichols and Nicole Gommans for being the charity ambassadors for our business 👏 #groceryaid #GAwards2024 #charity #fmcg

What do kids aged 5-12 years old wish for? We worked with the team at Cedar Insight to discover their passion points; travel, sport, shopping and gaming. We combined them all into our latest and greatest on-pack promotion which offers a once-in-a-lifetime trip to Tokyo, Japan worth up to £15,000. The package includes spending money, tickets to major attractions such as Joypolis, Immersive Fort and Electric Avenue, seven night’s accommodation, and more. Additionally, 1,000 lucky winners can get their hands on £100 e-vouchers for Amazon, Sports Direct or JD when enjoying our new limited-edition Japan-themed Frubes packs. Congratulations to our Marketing team for bringing fun, relevance, excitement and on-shelf stand-out to the kids' yoghurt category Ewa Moxham, Vandu Patel Eleanor H. #creativemarketing #onpack #yoghurt #kidsyoghurt #dairygoodness

We have kicked off the new year with two new reformulated recipes on our leading kid’s brands, Petits Filous and Frubes, to ensure our products are even healthier, yet still retain the same delicious taste 😋. “Petits Filous and Frubes are well-established and much-loved brands so it’s critical we take a gradual approach to our sugar reduction, and we have done so without resorting to adding thickeners or processed fibres, but our Mission is also to educate about the nutritional value of fortified kids’ yoghurts and bring lost consumers back into the category,” explains Antoine Hours in Convenience Store. Stay tuned for more on our Mission and in the meantime, we'd like to give a huge shout out to our Innovation and R&D teams who have worked tirelessly to ensure our iconic products still retain the taste that kids know and love with the fortification essential for healthy bones! Agathe Langlois Graham White Stéphanie Bourgouin Juliette Hervé Alexia ROLLAND Marianne ROSTAING Mélanie DEVAUD #reformulation #innovation #healthy #kidsyoghurt #dairy