WGSN’s cover photo

About us

WGSN is the global authority on consumer trend forecasting. We help brands around the world create the right products at the right time for tomorrow’s consumer. WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory.

Industry
Information Services
Company size
501-1,000 employees
Headquarters
London
Type
Privately Held
Specialties
trends, forecasting, product design, market intelligence, retail, marketing, fashion, colour, interiors, lifestyle, beauty, data, insights, consumer insight, food & drink, consumer tech, data, insights, brand strategy, bespoke research, events, and innovation

Locations

Employees at WGSN

Updates

  • View organization page for WGSN

    343,129 followers

    You’re invited to the main event From Monday March 31, our new dynamic platform, WGSN Events Strategy, will be your all-access pass to the moments that matter. Discover need-to-know insights and actionable strategies across consumer, marketing and retail, empowering you to own the moment, create products that capture consumer attention and drive spending – all year long. Be there for the moments that matter.

  • View organization page for WGSN

    343,129 followers

    WGSN Fashion Buying: Assortment Builder has launched Ready to ditch the dice and embrace the data? Our latest innovation, the Assortment Builder tool, has just launched on the WGSN Fashion Buying platform. Designed for buyers, by buyers, this revolutionary tool will help you: - Align your assortment with the market and season - Discover which styles in your category to invest in and by how much with data-driven recommendations and forecast volatility - De-risk your buying decisions and maximise your assortment success Log in now and start planning with the Assortment Builder: https://lnkd.in/dMbNaKMi While you’re there, don’t forget to visit the latest buying forecasts, trend intelligence updates and additional buying tools. Not a member yet? Request access now: https://lnkd.in/da4cfNQT

  • View organization page for WGSN

    343,129 followers

    Gen Z brides are redefining wedding style with a passion for individuality and one-of-a-kind pieces - and often, they find what they are looking for in second-hand stores. Our Create Tomorrow podcast host, Cassandra Napoli, invites Sidney Morgan-Petro Head of Retail and Buying at WGSN, and Lily Kaizer, founder of by-appointment vintage bridal salon Happy Isles, to dive into the evolving world of vintage bridal fashion amid the booming vintage resale market. Listen to learn how important social media's influence, especially TikTok, is, why in-person shopping experiences remain essential, and how businesses can adapt to meet the expectations of the modern bride: https://lnkd.in/dDRgCDXK

  • View organization page for WGSN

    343,129 followers

    Own the moments that matter ✨ Are you ready to be part of this year’s most impactful events and moments? It’s undeniable that global events are becoming make-or-break for brands. In 2024, the top 100 music tours alone raked in a staggering $9.5bn, and music merchandise is projected to hit $16.3 bn by 2030*. Plus, the global box office saw a huge 27% jump in Q1 2023, reaching $33.9bn in the year**, presenting massive opportunities for brands to connect with fans and capitalise on unforgettable moments. We’re excited to announce the launch of our dynamic new platform, #WGSN Events Strategy, your all-access pass to the moments that matter. Discover need-to-know insights and actionable strategies across consumer, marketing and retail, empowering you to own the moment, create products that capture consumer attention and drive spending all year long. Be there for the moments that matter. Explore now (WGSN Clients): https://lnkd.in/dJuX9ZVD Not a member yet? Don't miss out, request a complimentary demo: https://lnkd.in/dwcgn7Bn *Statista **MPA

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  • View organization page for WGSN

    343,129 followers

    From the scentification of beauty to sensitive skin solutions, discover the top innovations and future opportunities from the 56th annual Cosmoprof Worldwide Bologna trade show. Subscribers can read the in-depth report on the WGSN platform. Not a client yet? Request a demo here: https://lnkd.in/deD5eqZt

  • View organization page for WGSN

    343,129 followers

    Don’t miss your last chance to register for next week’s webinar in partnership with the British Beauty Council: https://lnkd.in/etsip2D4 💄

    View organization page for WGSN

    343,129 followers

    In partnership with the British Beauty Council, WGSN's experts Clare Varga, VP of Content and Pia Fisher, Senior Beauty Strategist will present an exclusive introduction to the four beauty personas set to emerge in 2027 and beyond. Secure your spot now to unlock the strategies that will resonate with these future shoppers and maintain your brand’s relevance in an ever-evolving beauty landscape. Register now💄: https://lnkd.in/etsip2D4

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  • View organization page for WGSN

    343,129 followers

    What can business leaders learn from stepping onto the conductor’s podium? In this episode, Carla Buzasi, WGSN’s CEO, and Peter Hanke, classical conductor, Oxford University lecturer and coach for executives explore the surprising links between music and the evolving future of leadership. Peter reveals how wielding the conductor’s baton teaches leaders to inspire talent, navigate power dynamics, and foster deep connections among younger generations seeking purpose over hierarchy. Tune into this episode to learn how to build a culture that values influence, the art of motivation, and the power of presence in a world that craves meaningful direction: https://lnkd.in/dDr3tGaY

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Funding

WGSN 1 total round

Last Round

Series B

US$ 20.0M

See more info on crunchbase