WGSN’s cover photo

About us

WGSN is the global authority on consumer trend forecasting. We help brands around the world create the right products at the right time for tomorrow’s consumer. WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory.

Industry
Information Services
Company size
501-1,000 employees
Headquarters
London
Type
Privately Held
Specialties
trends, forecasting, product design, market intelligence, retail, marketing, fashion, colour, interiors, lifestyle, beauty, data, insights, consumer insight, food & drink, consumer tech, data, insights, brand strategy, bespoke research, events, and innovation

Locations

Employees at WGSN

Updates

  • View organization page for WGSN

    344,186 followers

    You’re invited to the main event From Monday March 31, our new dynamic platform, WGSN Events Strategy, will be your all-access pass to the moments that matter. Discover need-to-know insights and actionable strategies across consumer, marketing and retail, empowering you to own the moment, create products that capture consumer attention and drive spending – all year long. Be there for the moments that matter.

  • View organization page for WGSN

    344,186 followers

    Keeping up with changing consumer behaviour and expectations is key to staying ahead in unpredictable times. 🌎 Explore key global consumer trend highlights from April: - Shifting shopping priorities and consumer habits - Wellness trends and sleep-led fashion opportunities - Retail strategies for a localised and fragmented business landscape - How to leverage this year’s cultural moments - Your go-to guide on Gen Z and Alpha Slanguage

  • View organization page for WGSN

    344,186 followers

    WGSN Fashion Buying: Assortment Builder has launched Ready to ditch the dice and embrace the data? Our latest innovation, the Assortment Builder tool, has just launched on the WGSN Fashion Buying platform. Designed for buyers, by buyers, this revolutionary tool will help you: - Align your assortment with the market and season - Discover which styles in your category to invest in and by how much with data-driven recommendations and forecast volatility - De-risk your buying decisions and maximise your assortment success Log in now and start planning with the Assortment Builder: https://lnkd.in/dMbNaKMi While you’re there, don’t forget to visit the latest buying forecasts, trend intelligence updates and additional buying tools. Not a member yet? Request access now: https://lnkd.in/da4cfNQT

  • View organization page for WGSN

    344,186 followers

    Gen Z brides are redefining wedding style with a passion for individuality and one-of-a-kind pieces - and often, they find what they are looking for in second-hand stores. Our Create Tomorrow podcast host, Cassandra Napoli, invites Sidney Morgan-Petro Head of Retail and Buying at WGSN, and Lily Kaizer, founder of by-appointment vintage bridal salon Happy Isles, to dive into the evolving world of vintage bridal fashion amid the booming vintage resale market. Listen to learn how important social media's influence, especially TikTok, is, why in-person shopping experiences remain essential, and how businesses can adapt to meet the expectations of the modern bride: https://lnkd.in/dDRgCDXK

  • View organization page for WGSN

    344,186 followers

    Own the moments that matter ✨ Are you ready to be part of this year’s most impactful events and moments? It’s undeniable that global events are becoming make-or-break for brands. In 2024, the top 100 music tours alone raked in a staggering $9.5bn, and music merchandise is projected to hit $16.3 bn by 2030*. Plus, the global box office saw a huge 27% jump in Q1 2023, reaching $33.9bn in the year**, presenting massive opportunities for brands to connect with fans and capitalise on unforgettable moments. We’re excited to announce the launch of our dynamic new platform, #WGSN Events Strategy, your all-access pass to the moments that matter. Discover need-to-know insights and actionable strategies across consumer, marketing and retail, empowering you to own the moment, create products that capture consumer attention and drive spending all year long. Be there for the moments that matter. Explore now (WGSN Clients): https://lnkd.in/dJuX9ZVD Not a member yet? Don't miss out, request a complimentary demo: https://lnkd.in/dwcgn7Bn *Statista **MPA

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  • View organization page for WGSN

    344,186 followers

    From the scentification of beauty to sensitive skin solutions, discover the top innovations and future opportunities from the 56th annual Cosmoprof Worldwide Bologna trade show. Subscribers can read the in-depth report on the WGSN platform. Not a client yet? Request a demo here: https://lnkd.in/deD5eqZt

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Funding

WGSN 1 total round

Last Round

Series B

US$ 20.0M

See more info on crunchbase