Westfalia Fruit

Westfalia Fruit is a finalist for The Webby Awards, the most prestigious global recognition for internet excellence. Last year, we won the Golden Lovie Award and the Lovie People’s Choice Award for European Internet Excellence. Now, we are a global finalist for the best website in the Food and Beverages category. Help us win by voting through the following link: https://lnkd.in/eACZJYym #leadership #marketing #innovation

We are proud that Matthew Churchill, Global Brand Manager for Westfalia Fruit, represented us during a fireside chat at the Corporate Communications Conference in London. Sharing insights into ESG communications relating to the produce industry, specifically the wonderful world of avocados, emphasising the importance of thought leadership, with a commitment to brand and product reputation elevation through effective storytelling as an agent of change for good. The event featured 30 cross-sector leaders sharing insights into expert-led, cutting-edge & result-orientated corporate communications strategies. #AvoExperts #Leadership #Sustainability

We have heard your feedback loud and clear. The same wooden ball in every avocado has become too predictable. That is why, starting today, we are introducing unique and engaging toys inside each avocado. This initiative aims to add a touch of fun and surprise to your avocado experience. We are eager to hear your thoughts. What kind of toys are you hoping to find in your avocados? #AvoExperts #Innovation #April

This is a huge milestone in the avocado industry. Thanks to the collaboration between the R&D team at Westfalia Fruit and the University of New England (AU), we can now better predict early-season avocado yields at various levels, from orchard blocks to farms and regional levels, using satellite technologies and machine learning. In this collaboration, we evaluated a machine-learning-based time series model approach developed over the last decade. Individual models were created for over 629 orchard blocks from 21 farms across five countries. These farms included twelve different varieties and varied in tree ages, phenology, management, and growing environments. The accuracies of the models were assessed against actual harvested yield data for the 2024 season for each block. Avocado yield forecasts are crucial as they provide insights into labour, storage, and transport needs, as well as forward selling to our customers. Accurate yield forecasting remains challenging because current commercial methods are time- and labour-intensive, estimates are provided late in the growing season, and inaccuracies can sometimes exceed 30%. With these new insights, outcomes will be more accurate. Thanks to the R&D team at Westfalia Fruit, including Johnathan Sutton, Theo Bekker, and the University of New England (AU) AARSC’s researchers Dr Muhammad Moshiur Rahmanand Professor Andrew Robson. #innovation #leadership #technology

We are proud that Mel Miles, Head of CSR for Westfalia Fruit Europe, represented us as Chair and Panellist at the InventU Sustainable Future Summit ESG Forum in Cologne. Emphasising the importance of partnerships, Westfalia Fruit has embraced a collaborative approach to sustainability and human rights, sharing and gaining insights from other companies. The event featured representatives from the European Commission, various NGOs, and major global FMCG businesses. #leadership #sustainability #AvoExperts

Avocados are a large and growing fruit category. Wim Destoop, our Europe President, pointed to the potential of additional consumption occasions. Click on the link to read the full article: https://lnkd.in/ep_rSzvg #leadership #innovation #AvoExperts

We are proud to share that our Head of Legal and Compliance Africa, Subashnee Govender, represented us as a panellist during the session How to Tackle Legal Issues Across African Borders. This platform allowed Subashnee to share her expertise on navigating legal complexities in diverse jurisdictions, reinforcing our commitment to driving meaningful conversations in the legal industry. Congratulations, Subashnee, on this milestone and for showcasing our leadership on a global stage! #AfricanGCSummit2025 #legal #leadership

Westfalia Fruit introduces sustainable dye extraction from avocado byproducts. This breakthrough represents a significant step in our journey towards our total crop use strategy," says Andy Mitchell, Head of Group Innovation at Westfalia Fruit. "By transforming what was once considered a byproduct into a valuable resource, we're creating sustainable solutions that benefit multiple industries. The ability to produce eight distinct natural shades while maintaining our commitment to using the entire fruit demonstrates the potential of innovative thinking in sustainable agriculture." Click on the link to read the full press release: https://lnkd.in/eWsiUsZn #innovation #sustainability #AvoExperts

Meet Westfalia Fruit at FRUIT LOGISTICA 2025. Our AvoExperts from all over the world have gathered in Berlin to meet with you and share our latest innovations and news. This year, you can taste our extended range of Westfalia Fruit and Syros NV avocado-based products like guacamole and avocado dips. In Chile, we received an award for impactful community projects as part of the Pro Tiltil Alliance. But there's more. Learn how we use a part of avocados to create a whole palette of catwalk-approved colours. We are looking forward to meeting you at stand D-21, Hall 5.2! #FL25 #AvoExperts #Innovation #Sustainability

The Westfalia Fruit team is looking forward to sharing our latest news and innovations at FRUIT LOGISTICA 2025. With a focus on total crop use, sample our extended avocado product range, including avocado hummus, protein dips, and hand-scooped guacamole. Plus, discover how we are using a natural dye extracted from avocado stones in the world of fashion.   Westfalia Fruit colleagues from across our global operations welcome you to our stand to discuss opportunities and new collaborations. See you at stand D-21 Hall 5.2! Click on the link to learn more: https://lnkd.in/eMmhCiwU   #FL25 #leadership #innovation #AvoExperts