TMW

We’re over the moon to have been awarded an industry-leading eight (out of nine) in Campaign UK’s School Reports for the second year in a row. Our first year as part of Accenture Song has been a special one, and it’s brilliant to see our success recognised within the industry. Here’s to doing it all again, again.

Our Chief Creative Officer, Graeme Noble is one of the leaders sharing his opinions in this week's Private Review.   Head to Campaign UK to see what Graeme (and his adland alter ego) made of the latest ads. https://lnkd.in/ey22ZTND

 We had a brilliant night at Campaign UK’s Agency of the Year Awards. As well as having the most finalists at the awards, we took home silver in Integrated Agency of the Year, with Chris Mellish winning a second successive Gold for Integrated Agency Leader.    Our promise to clients is to deliver True Integration, work that works across every touchpoint of the customer journey. Wins like these, which pit us against the very best of the industry, are recognition that we are delivering that promise. A big congratulations to the entire agency and all of our clients for this fantastic achievement. 

Every year, we head to SXSW to learn what will shape our world and the industry. You don't need to go all the way to Texas to learn we're living in period of chaos, but the pace of change has become so extreme that predicting the future feels like a fool's errand. In a lot of ways, we're living in the Wild West. There’s vigilantism and lawlessness, hucksters and quacks, unprecedented risks and massive opportunities. Come join our breakfast sessions to hear the good, the bad and the ugly of SXSW 2025 and our recommendations for how you can wrangle the chaos. We'll be in London on 24th April and Bristol on 7th May. You can find the links to both in the comments.

The Austin sun has set on the wild wild South by South West, and Olivia Wedderburn and Ollie Mustill are packing their bags to prepare us for the “beyond”. They’ve escaped the heat in one of the many coveted beer patios of East Austin to wrap up some of their SXSW highlights. For a real deep dive into their findings from Texas, you can attend our events in London and Bristol in April and May respectively. DM us for more information! Hold on to your hats, we’re in for a bumpy ride 🤠 #sxsw #sxsw2025 #southbysouthwest

Saturday and Sunday at SXSW shaped up to be as sizzling as expected. Ollie Mustill and Olivia Wedderburn talk us through the highs, the lows and the fish sticks of the weekends festivities, as well as a thematic revelation. Drop us a message if you want in on their futuristic findings in London or Bristol in April and May respectively. #sxsw #sxsw2025 #southbysouthwest

No wind chimes, just insights: it's part 2 of our SXSW 2025 coverage from Olivia Wedderburn and Ollie Mustill as they summarise their first day on the ground. Liv and Ollie have walked away with a lot of admiration and some very sore brains, but the good news is they're growing the latter in labs now. #SXSW #SXSW2025

🎐Chiming in from SXSW🎐 South by Southwest 2025 begins in earnest in Texas today, and Olivia Wedderburn and Ollie Mustill will be sharing what they learn from the world’s biggest knowledge-sharing festival. Liv is our seasoned SXSW pro, whilst Ollie is an Austin newbie. Keep your eyes peeled for our events once they return, but here’s how they’re feeling before things kick off in earnest. Come for the analysis, stay for the strangely soothing noise of their garden’s wind chimes. TMW Tomorrow

Welcome to Tech-sas! If you’re heading out to SXSW this week (or wish you were!), Sim City’s mini coverage series might be one to sub to. The first instalment, South by Southwest for beginners, is a guide on how to navigate the interactive portion if you’re brand new and prone to overwhelm. FOMO, frogs, and following the crowds are all part of the fun - but as Benny Franklin liked to say - failure to prepare is preparing to fail. After that we are hoping to give near daily round ups from the TMW and TMW Tomorrow channels, as well as little diaries on the Substack, detailing the goings on and the fresh from the ground insight. It’s a cornucopia of content, or a patter of posting, depending how swept up by the machine Ollie Mustill and I become. Saddle up and see you state side SXSW 🐎🐎🐎 https://lnkd.in/eECyje5D #sxsw #sxsw25 #sxsw2025 #sxswguide

"Beware the sausage machine." We had a great morning hosting the DMA (Data & Marketing Association) UK's Customer Engagement Future Trends 2025 at our office in Soho. As you might expect, AI and sustainability were at the forefront of all conversations. During the panel discussion, our very own Dan Bowers shared his motto on AI, warning that it's vital that machine learning doesn't lead brands to blandness and uniformity. A big thanks to the DMAs, Braze, all the speakers and everyone who attended.