Women in Tech SEO

Attempting to capture all the kindness, brilliance, and community feel of last week's #WTSFest London in under a minute 💙

🛠️ New feature alert from #WTSPartner, AlsoAsked: They've added the ability to specify city location, on a worldwide basis! 🏙️ Some users raised examples where Google appeared to be doing some quite precise geographic targeting (for US searches on 'food trucks') - so, after some R&D, the AlsoAsked team rolled out this helpful new feature! Providing you with PAA data on a city level will help ensure you are getting the highest quality data for these local queries.

This brilliant advice is from our latest #WTSInterview with Kaitlin McMichael She embarked on this wild ride of SEO in 2010, when she moved from the USA to Lima, Peru, to work at a travel agency as a website writer. While exploring Peru and writing for the website, she learned about how she could make money from writing by learning more about SEO. https://lnkd.in/eipM2dEa

You can’t just track keyword positions anymore. Brands need new ways to measure impact, mentions, and mindshare across tools like ChatGPT, Perplexity, and Gemini. How do you bridge the gap? 🌉 Join this brilliant webinar on April 22nd by #WTSPartner, AirOps, featuring Crystal Carter! You’ll Learn: ✔️ How to track brand mentions and visibility in tools like ChatGPT, Perplexity, and Gemini ✔️ How to measure and report LLM referral traffic in GA4 and other analytics tools ✔️ Why LLM citations are the new backlinks & and how to monitor them ✔️ What metrics matter now (and what’s just noise) ✔️ How to communicate LLM impact to leadership and clients RSVP: https://lu.ma/3zl8dufz

[Job Alert 🚨] WTSPartner, AirOps, is hiring a Content Engineer! Here's what they have to say about the role: As a Content Engineer - you’ll help AirOps win with content. You will blend strategy, technology, and creativity to build systems that amplify content production and quality, boost engagement, and accelerate growth. You’ll work closely with our Product, Product Marketing, Sales, and Solutions teams to build new content solutions and prove them out with AirOps own brand and growth. You’ll get the chance to build in public, showcasing what you build to the world, and you’ll take part in our earliest Content Engineering cohort-based training program that brings together the disciples of AI, marketing, and systems engineering. Sound interesting? Apply here: https://lnkd.in/eb6DDcDH

📧 Our 95th edition of #WTSNewsletter just dropped, featuring: ✔️ 5 brilliant pieces by: Caitlin Hathaway, Emma Russell, Linda Eva Seuna, Valentina Izzo, & Viola Eva (+ a bonus WTSPartner spotlight from withFrontier Digital Marketing, eCommerce & Growth Recruitment) ✔️ Our latest WTSKnowledge on SEO essentials for headless commerce by the brilliant Safia M. ✔️ Oncrawl webinar (live TOMORROW!) to help you understand which of your site pages ChatGPT uses in responses, featuring Janaina Barreto-Romero & Jérôme Salomon ✔️ 10% off recurring discount forever (😲) from #WTSParnter, AlsoAsked ✔️ All our upcoming WTSFest updates! --- Catch up on this week's edition here ⬇ https://lnkd.in/gnFEu8rQ

We're so excited to welcome #WTSPartner, Oncrawl, back as an exhibitor at June's #WTSFest Berlin! 🔦 Oncrawl shines a light on the technical side of your site, uncovering issues that hold back rankings—from crawl errors to indexation hiccups. They'll help you fix problems fast, optimize performance, and climb the search results. Thank you to Danielle Escaro & the entire Oncrawl team 💜

Thank you to Garrett Sussman & Michael King of iPullRank for providing a scholarship ticket to SEO Week for one of our WTS community members 🙏 We appreciate y’all! Hope you have a great week, Jade Pruett!

We're so excited to have Similarweb joining us in Melbourne this November as a #WTSFest exhibitor 🙌 Similarweb makes it easy to see how your competitors attract traffic, rank for keywords, and run effective ads. Armed with these insights, you’ll make smarter decisions, improve your marketing, and stay one step ahead. Thank you to Jenny Wah & the entire Similarweb team! 🙏

If you're responsible for SEO at a large marketplace, you already know the drill—it's complex, it's massive, and it changes quicker than Google's algorithm (ish). Join #WTSPartner, Sitebulb, for April’s Marketplace SEO webinar, featuring Robyn Lodge, SEO Lead at Zoopla, and Zach Chahalis, VP of SEO at apartments.com, in conversation with Patrick Hathaway. April 16th, 4:00PM BST Expect a deep dive into: ✔️ Advanced crawling and indexing techniques for massive sites ✔️ Strategies to handle the ever-changing nature of marketplace listings ✔️ Leveraging structured data to stand out in the SERPs ✔️ Optimizing internal linking at scale ✔️ Localized content strategies that scale effortlessly ✔️ How AI is reshaping SEO in the marketplace arena (and how you can keep up!) Secure your spot: https://lnkd.in/e7XR5prr