Syrenis

Concerning findings from Consumer Reports… Are you unknowingly ignoring consumer opt-out requests? An investigation by Consumer Reports reveals a concerning trend: many business are ignoring consumer opt-out requests😬 Not only does this put consumer privacy at risk but raises serious questions about the penalties for non-compliance. Read our latest blog to discover how you can honor consumer consent choices and maintain compliance with multiple jurisdictions (link in the comments⬇️)

What are the implications of the EU AI Act for privacy professionals? Serving to protect fundamental rights in a variety of ways, The EU AI Act ensures AI systems and products meet specific standards regarding their quality, their accompanying documentation, and the accountability of their operators. But what should data privacy and protection pros be aware of? Our latest blog provides an overview of the EU AI Act to aid professionals in navigating its complexities – access the full article via the link in the comments 👀

IAPP GPS 2025: Just 3 weeks to go! 🚀 Join us at Booth #52 where we'll be giving away exclusive swag and showcasing Cassie, one of the fastest consent and preference management platforms chosen by the world’s biggest brands to: Transform customer experience 🙋  Increase sales 📈  & Add ancillary revenue streams 💸 Our experts are excited to meet you in-person to discuss your consent challenges and offer tailored solutions. Simply choose a 15-minute time slot that works best for you: https://lnkd.in/e2v4TNum  #IAPPGPS2025 #IAPPGPS25 #IAPP2025

99% of marketers are rethinking their personalization strategies due to increased privacy concerns, according to a recent research report by Braze 👀 Arguably a non-negotiable for effectively engaging consumers, personalization is a critical aspect of any marketing strategy. However, amidst increasing consumer concerns over data privacy, achieving an optimal balance between privacy and personalization is a must. Our latest blog explores the significance of consent-based personalization, highlighting how this approach not only upholds consumer privacy but also has the potential to substantially enhance ROI. Read the full blog for more insights (link in the comments⬇️)

Thinking of switching consent management platforms?🤔 You might be nearing the end of a contract with your current provider, or struggling to maintain an in-house build. Compliance with key data privacy legislations will mean you’ve implemented something, but is it simply ticking the box or could there be more advanced solutions available that better suit your needs? Our blog covers several pros and cons of switching Consent Management platforms, from benefits such as improved integration capabilities and cost efficiency, to challenges like implementation costs and vendor lock-in. Link in the comments for the full article⬇️

We’re speaking at IAPP GPS 2025! Our own David McInerney will be joined by Lisa A. Brzycki, Information Risk and Cybersecurity Executive at Eli Lilly and Company!  📢Privacy 2.0: Innovate or Stagnate – Future of Consent  ⏰ Thursday 24 April at 12:15  📍Spotlight Stage, Exhibition Hall As technology, legislation, and consumer behavior evolve, this session will highlight the urgent need for innovation in global privacy practices. Hear first-hand experiences on securing stakeholder buy-in, preparing for future challenges, and leveraging technology to go beyond compliance and drive growth. Join us for an insightful session on: - What the future of consent and privacy looks like  - Tips for getting stakeholder buy in for privacy projects  - How to balance compliance with innovation #IAPPGPS25 #IAPP25 #IAPPGPS2025 

Legacy data, shadow systems, and privacy risks…👻 Despite best efforts from a compliance perspective, organizations can still easily find themselves with so-called shadow systems and shadow data, which can be a huge red flag for data privacy and security. Uncontrolled systems and unmonitored data present a significant risk to organizations, even those with adequate privacy practices. Read our latest blog to discover how organizations can control these risks, with insights into: 📢The importance of training and awareness 💻Leveraging centralized Consent Management (Link to article in the comments👀⬇️)

Let’s talk legacy tech: Consent Management edition👀 As a well-known threat to enterprises, legacy technologies can quickly become a blocker to improved processes and innovation. Consent management platforms are no different. Our latest article outlines 5 problems with legacy Consent Management platforms, including: Built to meet GDPR but not future proof ❌ Incomplete, slow, or static data transfers ❌ Limited configuration ❌ Heightened cost factor at renewal ❌ Read the full article now: https://lnkd.in/dSJGgsjM

We’re excited to announce that we will be exhibiting at the IAPP Global Privacy Summit (GPS) 2025 in Washington DC from April 21-24!  This event brings together privacy professionals from around the world to discuss the latest trends, challenges, and innovations in the field of data privacy. Come visit us at Booth #52 to discover how our platform, Cassie, can help you go beyond compliance to unlock customer insight. Plus, we’re giving away some free goodie bags – you don’t want to miss out 👀 Find out more here: https://lnkd.in/e2v4TNum  #IAPPGPS25 #IAPP25 #IAPPGPS2025 #GPS25

🚗Honda have been hit with a whopping $632k fine after several alleged violations of the California Consumer Privacy Act (CCPA). An investigation by the California Privacy Protection Agency's Enforcement Division uncovered several concerning privacy practices by the automotive giant, including an asymmetrical cookie banner (requiring two steps to opt-out but only one to opt-in😬) and the improper sharing of personal information with advertisers. This privacy U-turn emphasizes the need for automakers to prioritize compliance and uphold consumer privacy rights and ensure transparent, fair practices. Read our full article here: https://lnkd.in/ez6mpdf5