Nomad Studio

"cultivating pure, passionate WTA fandom" Thanks for the WTA write up The Brand Identity

Blazing trails, blowing minds. Women’s tennis is one of the most watched sports in the world. And the WTA is transforming how fans experience the game -bringing them closer to the action than ever before. To do this, we created a broadcast and digital experience that’s smooth, simple and seriously slick. Elevating every rally, reaction, and rivalry. We’re keeping the world on the edge of its seat and making every serve, every showdown, and every story impossible to ignore. #design #branding #brandidentity #graphicdesign #identitydesign #visualidentity #designstudio #creative #typography #artdirection #designinspiration #campaign #toneofvoice #logo #logodesign #typographic #collectgraphics #icographica #designeverywhere #dailytype #thedesignest #eyeondesign #inspofinds #visualinspiration #wta #wtatennis #wtarallytheworld #womenstennis

Unleashing unbreakable spirit. The new WTA brand isn’t just about watching tennis. It’s about feeling it. The power, grace and grit. Every moment is amplified to hit harder. Stripped back to a sleek wordmark, the new logo it radiates confidence and commands attention – from the court to streets to screens. A colour palette that can smack the felt off the ball. A typeface that’s an all-court all-star. A graphic system that exudes electrifying energy. Bold. Iconic. Unapologetic. We worked with typographer, Leo Field to develop the logo.

The WTA is entering a new era. From organising body to entertainment brand – the bold new brand identity brings the energy and drama of women’s tennis to life. The biggest stars. The biggest stage. The biggest moments. Game on. We partnered with ChapterX on a complete brand overhaul, from strategy and identity, through to tone of voice and broadcast. Full case study now live on the Nomad site.

“Sharper, edgier and more impactful”: Nomad Studio has crafted a looker of a facelift for Tottenham Hotspur → t-bi.link/tottenhamhotspur

London-based Nomad Studio’s brand facelift for Tottenham Hotspur Football Club, with a refreshed icon, revived monogram and remastered custom typeface. See more → t-bi.link/nomadstudio

The football club has revealed two updated logos and a revived THFC monogram as part of a redesign by branding agency Nomad Studio https://ow.ly/2N3050U9OcJ

Cut to cut through, chant louder, and hit home (& away) harder. Working with F37® foundry to supercharge the existing Spurs typeface. Turning a single display font into a dynamic, variable, super family of fonts that are unmistakably Spurs. Check out our case study on the Nomad site.

Reintroducing the Tottenham Hotspur FC monogram – a fan favourite from the 1950s that went on to feature heavily through the Club’s badge for many years. Modernised and mastered for a new era, working with type specialist Miles Newlyn. Check out our full case study on the Nomad website.

The Spurs Club badge stands prouder than ever and is now supported by a simplified silhouette cockerel that allows for a more playful expression of the brand. We worked with icon specialist, Chris Mitchell, to create this new version based on the original he created 18 years ago. Head over to the Nomad website for full case study. https://lnkd.in/eqk4frD4