Savanta

🫥🖥️ Over a third of real-life employees said they would prefer to be “severed"... 📺 For those of you that haven't watched the Apple TV series 'Severance' (where have you been?) - this means undergoing a procedure that splits your consciousness, allowing you to exist at work, with no memory of your outside life, and vice versa. In recent research commissioned by Unmind, we surveyed 2,000 UK workers and found that; ⚫35% said they would willingly undergo the medical procedure “severance" ⚫ 38%, said they have a work persona that is different from their real self outside work  ⚫ 30% of employees feel like their job takes up too much of their identity So, how could these findings reshape the roles of employees (and employers) in the modern workplace? Read more on the findings in a recent New York Post article. ⬇️ Link in comments.

We all have that friend... 🚫The one who refuses to use AI because they think it'll steal their identity. 💍Or the one who's practically married to ChatGPT. 🤖 But where do you land on the GenAI spectrum? We've crunched the numbers. With research commissioned by House 337, we asked 7,000+ consumers about their AI habits, and uncovered a large gap between perception and reality when it comes to GenAI adoption. So, are you ahead of the curve, or still waiting for AI to prove itself? Take a look at our AI personality scale to see where you fit in, and check out the our AI Impact Report to see how you compare to the masses. ⬇️ Link in comments.

📊 Americans are frustrated with taxes, but what’s really at the root of the issue? 🔹 Nearly 50% don’t fully understand their tax forms 🔹 64% say tax season is stressful  🔹 36% say making a mistake is their biggest tax concern And to top it off, IRS staffing cuts have many expecting refund delays and fearing increased fraud. The message is clear - Americans want a tax system that works better for them. 🔎 Our latest research dives into taxpayer sentiment for 2025. Link in comments below.

🚨 Fewer IRS staff, slower refunds? Many Americans think so. According to our latest research: 🔹38% of Americans expect refund delays due to IRS staffing cuts 🔹32% worry fewer IRS employees will lead to more tax fraud At the same time, taxpayers are calling for reform - with 70% supporting a simplified tax code. Will this tax season be more stressful than ever? Read our latest insights to find out. Link in comments 👇

💰 Tax season is here - and Americans aren’t happy. ⚫️ 67% of Americans want expanded free filing options ⚫️ 61% support automatic tax filing for simple returns ⚫️ 70% want simplified tax codes ⚫️ 77% want more tax education in schools   It seems Americans are sending a clear message: the tax system is too complicated, and they want meaningful reform. 📊 Our latest research breaks down what Americans are struggling with this tax season. ➡️ Read more in our latest blog, linked in the comments.

🪴 Where do you sit on the great AI vs Sustainability debate? Our research shows that consumers are positive about how AI might be able to help with environmental challenges. But it’s not that simple. Issues with the usage of energy and resources, wastage and carbon emissions are taking the shine off the potential positives of using AI. Can AI and Sustainability live happily ever after? Find the answers in our new guide, created alongside House 337, by checking the link in our comments.

🤳 40% of consumers check social media more than 10 times a day. (and 7% of us still don't use social media at all!). Social media has changed the game on how people consume information and make purchasing decisions. But, with such frequent engagement comes critical questions: ⚫ Are brands cutting through the noise effectively? ⚫ Are they building trust - or losing it? ⚫ Which brands are getting it right in the eyes of the consumer? ---- You can find this out, and more, using Savanta's weekly Consumer Tracker. Speak to our team about accessing our Consumer audience today.

📊 We have signed the Data Quality Excellence Pledge.   At Savanta, we are committed to upholding a high standard of data quality. This is why we have signed the Data Quality Excellence Pledge, to reaffirm our commitment to upholding our data quality standards and practices in the research industry.   To find out more about this pledge, click here: https://lnkd.in/e75Gpgqq

💸 40% of businesses adopting AI report cost savings. It's been really interesting watching Generative AI move from general obscurity to the mainstream in the last three years. 🤖 But who is using AI and actually benefitting from it? We ran some questions on our Business Tracker to find out. With 40% of businesses adopting AI reporting cost savings and 30% claiming to see an increase revenue generation - the results were thought-provoking. ---- You can find out more about the adoption of AI in the workplace (or any behavioural shifts within businesses) using Savanta's Business Tracker. Speak to our team about accessing our Business audience today.

🪞What matters most to beauty consumers? Do you really know how today's beauty shoppers value price vs. sustainability vs. natural ingredients? We do. 📖 Our latest study dives into how consumers across the U.S, U.K, Canada, and the Netherlands are balancing these priorities, and how their expectations are reshaping the beauty market. Are you ready to meet their expectations? ⬇️ Read more in our report. Link in the comments.