Satalia

Whose job is it to make sure AI is used responsibly? What does "responsible" even mean? Who gets to decide? And who should be holding who to account? In our latest article, we explore the ins-and-outs of responsible AI - paying particular attention to examining where collective responsibility and corporate responsibility intersect. Check it out! 🔗 👇 https://lnkd.in/exF_z5xa #AI #ArtificialIntelligence #ResponsibleAI #AIEthics #DigitalTransformation #FutureOfWork #BusinessInnovation #TechLeadership #WPP #Satalia

Last month, we came together to explore some big, complex themes around AI, and ended up with one particularly mouth-watering question: How do we implement agentic AI in ways that unlock real value, without compromising control? What emerged was a shared sense of opportunity and urgency. Yes, the fundamentals of AI and tech transformation still apply…but the stakes are rising. To move fast without breaking everything, we need to balance governance and innovation, risk and speed. That’s where agentic frameworks come in. At Satalia and within WPP, we’re developing this around four core traits: persistence, intelligence, risk, and autonomy. It’s all helping triage potential use cases, assign appropriate levels of oversight, and build guardrails that enable both top-down control and bottom-up innovation. Some of the big themes that came up: 1) Agents vs tools Agents can act independently, learn, evolve, and initiate action. They’re not just another interface. 2) Governance and risk We need strong frameworks to manage risk while staying agile enough to innovate. 3) Use cases and prioritisation Agent opportunities start by mapping friction across the supply chain, then triaging ideas based on data readiness, business impact, and SME involvement. 4) Commercial impact We’re shifting from a people-and-time model to a people-and-tech model, and that comes with challenges — from junior training to KPI overkill. 5) Culture and adoption From excitement to concern, people are feeling everything from liberated to lucky to curious. One thing’s clear: organisational culture will make or break adoption. And while not every problem needs an agent to solve it, agents are becoming more capable, more quickly than many expected. They’re already reshaping how work gets done in leading labs and businesses. As one provocation put it: the more responsibility we give our agents, the more value they create — but the more critical it becomes that they don’t go wrong. We’re continuing conversations like this over on our new AI thought leadership hub. If you’re curious, that’s a good place to dive deeper into practical, philosophical, and slightly offbeat viewpoints of AI. https://lnkd.in/e8sSWsti

AI vs. Human Creativity: The future of marketing lies in synergy, not substitution Daniel Hulme wowed the audience at the Storyboard18's Global Pioneers Summit 2025 in India last month. Catch up on what he had to say about the future of AI in marketing. https://lnkd.in/de4W3BUv #AI #Future #Satalia WPP

Daniel Hulme is delighted to be speaking at the World of Learning AI Conference on 20 May 2025. Who's going? #WOL25 Find out how Satalia can optimise your workforce. https://lnkd.in/e7nZsw-p #AI #workforce #satalia

Celebrating AI Innovation and Excellence! 🎉 We are thrilled to announce that Satalia has been recognized as a winner in the 2025 Artificial Intelligence Excellence Awards for our groundbreaking AI for Social Good. This award underscores our commitment to pushing boundaries, solving real-world challenges, and delivering impactful AI-driven solutions to our customers and communities. At Satalia, artificial intelligence isn’t just what we develop—it’s the future we are shaping. Thank you to the Business Intelligence Group for this incredible recognition and to our amazing team for making this achievement possible. Here’s to continuing to drive the future of AI together! 🚀 https://lnkd.in/e-7pfWUh #ArtificialIntelligence #AIAwards #Leadership #InnovationExcellence #ProudMoment Daniel Hulme WPP

We're excited to share that Daniel Hulme will be joining Storyboard18's Global Pioneers Summit next week in Mumbai. The Global Pioneers Summit 2025 will unite top innovators and decision-makers to explore disruptive ideas and foster impactful collaborations. Uncover strategies for overcoming challenges, driving innovation, and creating success stories. https://lnkd.in/g4RfvNQM #AI #Satalia #future #pioneers

How Marketers Can Use AI Responsibly and Ethically, featuring Daniel Hulme If you've not read this yet, then why not?! Everything you NEED to know about AI, how to use it responsibly and what to look out for in 2025 and beyond. https://lnkd.in/e6tYV6aE #AI #Satalia WPP Satalia MarketingProfs

🎙️Join Daniel Hulme at the Generative AI Summit 2025! We're excited to share that he'll be speaking at Generative AI Summit 2025🌟 Join him on 31st March – 2nd April in London, UK, for game-changing insights and networking with top minds from Generative AI and other thought leaders. Let's shape the future together! 🙌 To join Daniel at #GenerativeAISummit 2025, register online and use this code to take 20% off your pass (Code: SPK20) https://lnkd.in/e6vk6SBG #GenerativeAISummit #GenAISummit #GenerativeAI  #GenAISeries #AI #AIEvents 

COMING SOON... Register to join the waitlist now and be part of the first ever live event by Driven By Data: The Podcast featuring Satalia and WPP's own Daniel Hulme https://lnkd.in/eGCfvj6j #AI #live Orbition Group