Primal Strength

FIBO 2025 — what an incredible few days. The atmosphere was next-level, and our team was proud to showcase what PRIMAL is all about. From bold new concepts to refined performance, our latest lineup turned heads—and the Prototype Zone brought serious attention. A huge thank you to everyone who visited the stand, tested the kit, and connected with the team. #FIBO2025 #PRIMAL #StrengthItsInUsAll

Less than 2 Days to Go Until FIBO 2025 A new lineup of products—raw, refined, and performance-ready. Plus, an exclusive prototype zone. Tested by PRIMAL Athlete Gerrard. Built to push limits. Our meetings are almost fully booked—reach out to our team today to secure a space. Email : harry.russell@primalstrength.com. Don’t miss out. April 10–13 | Koelnmesse, Cologne #FIBO2025 #PRIMAL #StrengthItsInUsAll

Strengthening International Partnerships. PRIMAL® has landed in Qatar. In collaboration with Force Sports, we’ve built Athletes Gym—a training space designed for those who push harder, train smarter, and demand the best. As we continue to expand globally, we’re committed to delivering high-performance training environments that inspire and elevate athletes everywhere. Looking to upgrade your space? Kit it out with PRIMAL®. Whether it’s a gym, studio, or performance space, our expert team is here to help. Let’s build something stronger—together.   Contact harry.russell@primalstrength.com for any international enquiries

Your boarding pass is ready—PRIMAL is arriving at FIBO 2025 with something entirely new.   This year, we go beyond exhibition. Expect cutting-edge prototypes, breakthrough innovations, and a first look at the future of strength training. Designed for those who lead, not follow.   What to expect: – Unreleased prototypes built for performance and precision – Refined innovations engineered to push the limits of strength – Private meetings to explore new opportunities first hand   Demand is high, and access is limited. Secure your time with us and be among the first to experience what’s next. 📅 Send an email to euan@primalstrength.com to secure your slot.

Huge news. At Primal, we believe our previous and future customers deserve to have the best support and guidance in the industry. Which is why we are pleased to announce that on the 24th of March, we will be launching our own community group. What’s included? - Expert design advice from our sales team - Q&A's with our ambassadors/athletes - Session Programming from our team of fitness experts - Sneak peaks of future products (Before anyone else!) - Behind the scenes at Primal - And so much more.. Join us today 👇🏽 https://lnkd.in/eNBGrP3r #communitygroup #fitness #gym #fitnessequipment

FIBO 2025: Pushing Strength Forward   PRIMAL is heading to Cologne. A showcase of innovation, performance, and the pursuit of better.   This is where strength evolves. • Precision-built equipment. The Performance Series. The PXD Modular Rig. Designed to push limits. • Innovation that redefines performance. Engineered for the future. Built to endure. • The PRIMAL team. Meet the minds behind the movement, including Founder & CEO Steven Rinaldi.   Strength is more than lifting. It’s momentum. Progress. A commitment to what comes next.   Join us at FIBO 2025.   📅 April 11–13, 2025 | Koelnmesse, Cologne, Germany   #PRIMAL #FIBO2025 #BuiltToEndure  

Behind the Scenes at PRIMAL   Progress happens in the details. This week at PRIMAL HQ, it’s about momentum—closing the month with precision, refining new gym spaces, and ensuring every piece of equipment meets the standard we set.   Strength isn’t just built in training. It’s in the process, the refinement, the constant push forward.   And some things don’t need changing—chicken and rice remains undefeated.   #PRIMAL #BuiltToEndure

We’re back from HFA in Las Vegas – what an incredible event! It was an amazing opportunity to showcase our new Performance Series plate-loaded machines and PXD modular rig to the industry. The energy, passion, and innovation on display were unmatched. And we’re just getting started. We can’t wait to reveal the full range at FIBO—book in now to see it firsthand. Email julia.stewart@primalstrength.com to secure your spot! #HFA2025 #PerformanceSeries #PXD #FIBO2025

Vegas, we’re on our way! Strength isn’t just about what you lift—it’s about pushing boundaries, embracing challenges, and striving for progress. For the first time, we’re attending HFA in Las Vegas, bringing innovation, expertise, and something truly special. Our latest kit is en route, and we’re excited to unveil some ground breaking new product lines. Our Founder & CEO, Steven Rinaldi, will be there alongside our incredible US team—ready to connect, share insights, and showcase what’s next. Exciting things ahead—stay tuned!

Today, we say ‘see you soon’ to our fantastic finance analyst, Naomi, as she heads off on maternity leave. Your positivity and energy will be missed around the office, but we’re so excited for you as you start this incredible new chapter. Wishing you all the best—can’t wait to welcome you back and hear all about life as a new mum.